Applied Mschf on bringing its creativity to brands

Brooklyn-based art collective Mschf has made a name for itself with work that people can’t ignore. Since emerging in 2016, the group has turned unexpected ideas into tangible objects and internet moments, from its cartoonishly oversized Big Red Boots to a microscopic handbag, artwork made from medical bills and a Birkin bag reworked into a Birkenstock sandal. In August 2025…...