The spirit of Street Fighter lives on in ITV’s 16-bit video game

Uncommon had already turned ITV stars into pixelated characters for an outdoor campaign that debuted earlier this year, and featured animated ads showing the likes of Jason Watkins and Cem Ketinay, and Katherine Kelly and Ferne McCann, locked in combat. They're now part of a video game, which lets players select a character – all of which have their own...