When Did Generic Grocery Brands Get So Good Looking?

Imagine, if you will, that you’re in a grocery aisle looking for flour. Your eyes scan bags upon bags for something familiar, but the brand you normally buy is out of stock. There’s this other one, though…lowest price (that’s good). Nice packaging, too. Chunky serif lettering, rich colors (that’s unexpected). Less expected: it’s Target brand? Add to cart.  This is...