Wastecare is a face serum made from Aizome’s industrial wastewater

German branding and advertising agency Serviceplan has developed a skincare product made from textile-industry wastewater to promote Japanese startup Aizome's chemical-free dyeing process. Aizome wanted to garner attention for its newly developed dyeing technique that uses high-frequency soundwaves to add plant-based colours to its textiles. Serviceplan bottled the Wastecare like a high-end skincare product in a glass vial To demonstrate...