What is your most memorable window-display design? “The animated windows of Galeries Lafayette each Christmas of course.”...
Studio Float — Shanghai, China
“It’s not just about 2D graphics as backdrop; there can be 60-100cm depths, or a see-through space. We need to think how to utilize this depth or space to tell a story as attractively as possible. The space should engage the consumer to step inside. Nowadays, people are not satisfied with simply the space, they are attracted by digital media,...
Pauline Loctin — Miss Cloudy — Montreal, Canada
“I’m in love with the work of Wanda Barcelona. Last year they made an outside installation for Christmas at the Christian Dior flagship store in Paris and it was amazing. I love how they push the paper-art world with bold installation.”...
Silvia Baz — London, UK
What is your most memorable window-display design? “In London, Selfridges’ window displays have the reputation of always being innovative, creative and unique — a very demanding combination. I enjoy exploring the boutiques and fashion brands on Old Bond Street and have always loved Hermès’ windows. I also love Damien Poulain’s recent commission for the Hankyu Umeda store in Osaka. It’s...
Turbina — Barcelona, Spain
“One of the biggest challenges proposed by a window display is space and point of view. We really enjoy being able to work in a format in which the piece has its corporeality. It forces us to control everything that happens to its surroundings: the setting of the piece, space and lighting allow us to recreate the whole scene. When...
Zim & Zou — Lucie Thomas, Thibault Zimmermann — Dordogne, France
What is the most challenging part of working on window-display design? “Creating big sculptures. Usually, paper art is more about crafting ‘small’ objects due to the fragility of this material. But since we need to fill all the space of the shop windows, we have to work on bigger elements. We have to think about internal structures to support the...
Przemek Sobocki — Tokyo, Japan
What is the biggest challenge you have faced while working on window-display design? “The biggest challenge was working on display for Mitsukoshi in Taipei over e-mails. All went pretty smoothly, but it was challenging to work on space and people that you can’t just see personally anytime you need. And it is always challenging as the production budget is invariably...
Agnes & Anthony — Brussels, Belgium
“La Baleine Bleue is our most memorable window-display design and it was our first-ever collaboration. It was an ambitious idea, we had to work over a whole Christmas to complete it, hand-cutting all the tiny patterns, but it was a lot of fun. We still remember how rewarding and satisfying it was looking at the whale from across the street....
Tom Haugomat — Paris, France
What is your most memorable window-display design? “It was the Christmas windows of the Parisian shop Le Bon Marché back in the ’90s. I will never forget the feeling of discovering these beautiful windows full of puppets and colours in the snowy December evenings.”...
Leena Kisonen — Helsinki, Finland
“It’s always a challenge to create the design on a small computer screen and then imagine it blown up to the size of a window. You’ll never know how the final piece will look exactly until you see it executed in real life.”...
Andrei Robu — Barcelona, Spain
What is your most memorable window-display design? “I love what Hermès and Louis Vuitton are doing every year with their window displays.”...
Tiago Moutinho — Porto, Portugal
“The biggest challenge when creating a store front, with a window display, is to create harmony between all the elements so that they can convey the image of the company without interfering with the contents behind. We have to think of both the inside and outside as one.”...