Panóptico de Actualidad Gráfica y Visual
“One of the biggest challenges proposed by a window display is space and point of view. We really enjoy being able to work in a format in which the piece has its corporeality. It forces us to control everything that happens to its surroundings: the setting of the piece, space and lighting allow us to recreate the whole scene. When...
What is the most challenging part of working on window-display design? “Creating big sculptures. Usually, paper art is more about crafting ‘small’ objects due to the fragility of this material. But since we need to fill all the space of the shop windows, we have to work on bigger elements. We have to think about internal structures to support the...
What is the biggest challenge you have faced while working on window-display design? “The biggest challenge was working on display for Mitsukoshi in Taipei over e-mails. All went pretty smoothly, but it was challenging to work on space and people that you can’t just see personally anytime you need. And it is always challenging as the production budget is invariably...
“La Baleine Bleue is our most memorable window-display design and it was our first-ever collaboration. It was an ambitious idea, we had to work over a whole Christmas to complete it, hand-cutting all the tiny patterns, but it was a lot of fun. We still remember how rewarding and satisfying it was looking at the whale from across the street....
What is your most memorable window-display design? “It was the Christmas windows of the Parisian shop Le Bon Marché back in the ’90s. I will never forget the feeling of discovering these beautiful windows full of puppets and colours in the snowy December evenings.”...
“It’s always a challenge to create the design on a small computer screen and then imagine it blown up to the size of a window. You’ll never know how the final piece will look exactly until you see it executed in real life.”...
What is your most memorable window-display design? “I love what Hermès and Louis Vuitton are doing every year with their window displays.”...
“The biggest challenge when creating a store front, with a window display, is to create harmony between all the elements so that they can convey the image of the company without interfering with the contents behind. We have to think of both the inside and outside as one.”...
“The biggest challenges always tend to be size and durability when dealing with window displays — making something intricate but also large, that will stay up for a long time and not be affected by the weather outside the store. When we designed and built Gucci’s international flagship windows, we also had to figure out how to ship giant paper...
What is your most memorable window-display design? “When I was travelling in the UK in 2009, it was Christmas season. I saw a Harrods window display on a snowy evening. Through the window I saw gifts for loved ones, cinnamon red wine, colourful lights. Was it a dream? That was the most touching window display I’ve ever seen and I...
What is the biggest challenge you face working on window-display design? “There are so many ways to complete a single display, be they to do with the choice of materials, size settings or structural considerations during the process. Bold assumptions are necessary, but also great care and attention to detail to make every design successful and refreshing.”...
What is the biggest challenge you face while working on window-display design? “Designers should consider not only how it will look but also how to execute: the materials, the electricity, the light (both natural and artificial). The window is an open space that a viewer could get involved in or not. Every window is unique and we have to take...
