“La Baleine Bleue is our most memorable window-display design and it was our first-ever collaboration. It was an ambitious idea, we had to work over a whole Christmas to complete it, hand-cutting all the tiny patterns, but it was a lot of fun. We still remember how rewarding and satisfying it was looking at the whale from across the street....
Tom Haugomat — Paris, France
What is your most memorable window-display design? “It was the Christmas windows of the Parisian shop Le Bon Marché back in the ’90s. I will never forget the feeling of discovering these beautiful windows full of puppets and colours in the snowy December evenings.”...
Leena Kisonen — Helsinki, Finland
“It’s always a challenge to create the design on a small computer screen and then imagine it blown up to the size of a window. You’ll never know how the final piece will look exactly until you see it executed in real life.”...
Andrei Robu — Barcelona, Spain
What is your most memorable window-display design? “I love what Hermès and Louis Vuitton are doing every year with their window displays.”...
Tiago Moutinho — Porto, Portugal
“The biggest challenge when creating a store front, with a window display, is to create harmony between all the elements so that they can convey the image of the company without interfering with the contents behind. We have to think of both the inside and outside as one.”...
Makerie Studio — New York, London, Oslo
“The biggest challenges always tend to be size and durability when dealing with window displays — making something intricate but also large, that will stay up for a long time and not be affected by the weather outside the store. When we designed and built Gucci’s international flagship windows, we also had to figure out how to ship giant paper...
Ya Ling Chen — Shanghai, China
What is your most memorable window-display design? “When I was travelling in the UK in 2009, it was Christmas season. I saw a Harrods window display on a snowy evening. Through the window I saw gifts for loved ones, cinnamon red wine, colourful lights. Was it a dream? That was the most touching window display I’ve ever seen and I...
Chia-Chun Wang — Taichung, Taiwan
What is the biggest challenge you face working on window-display design? “There are so many ways to complete a single display, be they to do with the choice of materials, size settings or structural considerations during the process. Bold assumptions are necessary, but also great care and attention to detail to make every design successful and refreshing.”...
Nomadhouse Studio — Vit Chang — Taichung, Taiwan
What is the biggest challenge you face while working on window-display design? “Designers should consider not only how it will look but also how to execute: the materials, the electricity, the light (both natural and artificial). The window is an open space that a viewer could get involved in or not. Every window is unique and we have to take...
Janine Rewell — Helsinki, Finland
What is the biggest challenge you face while working on window-display design? “I’m often given just the size of the window glass and my client doesn’t necessarily know the technical details such as how much depth there is, if there are any seams in the glass, what the maximum size of a printable sheet is, how low the lamps are,...
Still & Motion: International Poster Triennial 2020 — Call For Entries — Hong Kong
Still & Motion — Hong Kong International Poster Triennial 2020, jointly presented by the Leisure and Cultural Services Department (LCSD) and the Hong Kong Designers Association (HKDA), is now calling for entries. Designers worldwide are welcome to participate in the event organised by the Hong Kong Heritage Museum. The submission deadline is 29 MAY 2020! No entry fee is required....
Kahori Maki — Tokyo, Japan
What is the biggest challenge you have faced while working on window-display design? “For ‘Japan Senses’, I started by brushing up on the Noh world advocated by Zeami Motokiyo 600 years ago, and then I learned about the world of the modern Noh actress Ryoko Aoki. While coming to understand them bit-by-bit, it feels like my cherry-blossom world is also...