Panóptico de Actualidad Gráfica y Visual
“We love designing for restaurants as they usually require so many varied branded elements that they offer a real opportunity to fully explore and develop the identity we’ve created. Printed pieces such as menus, flyers and loyalty cards are always fun to design, while seeing the brand come to life in situ across shop signage, window vinyl and interior details...
“Every project and every client has its own characteristics, that need to be met. So the design process for a restaurant is not very different from that of other projects. The challenge is always to understand what is really needed to meet all communication requirements. What was new for me, in the process for the Huadou soy concept store, was...
How do you find designing for a restaurant different to other identity projects? “The working process and structure are the same, but tasks are different. In every project the most important thing to us is to provide the conceptualized and business working idea. For example, in the case of Gastropolis, the client came up with the idea of creating a...
Edible Identity is the term used for an ID system that is designed to make you want to visit and re-visit a venue that sells F&B. As such, it probably starts with a logo, which in turn spins off printed collateral such as business cards, letter-heads for stationery, menus and so on. So a good name is all-important and it...
What is your most memorable window-display design? “I really love the paper wonderland that Zim & Zou crafted for Hermès windows in Dubai. Forest and woodland were carefully cut, crimped, folded and fashioned from various styles and shades of paper sheets. Those vibrant scenes full of imagination gave me so much energy.”...
What is your most memorable window-display design? “The annual themed window-display designs created for Hermès truly stand out. For the elaborate fantasies they evoke, for the powerful fascination of alluring scenes designed to pull in the observer, to make us dream, inciting us to dissect their intricate surfaces, and explore their visuals in depth. They demonstrate an absolute mastery of...
What is the most challenge you had to over while working on window display design? “One of the biggest challenge for my team and me was when the management had to reduce our budget and deadline for several weeks. To successfully realize the project we had to find creative solutions.”...
A’Design Award & Competition, one of the World’s largest and most diffused international design awards announced results of the 2019/2020 design competition: 2089 Winners from 107 countries in 105 different design disciplines. Entries were carefully evaluated by an internationally influential jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs who devoted great care and...
What is the biggest challenge you face while working on window-display design? “Balancing with paint in hand on wobbly ladders (I don’t like heights) and working at sub-zero temperatures outside for an all-day live painting event.”...
What is the most challenge you had to over while working on window display design? “The biggest challenge was trying to imagine the final design in its definitive large version. At the same time, however, it was also the funniest thing.”...
“One of my favourite designs is the Berry Bros & Rudd giant corks. I love that it is a simple idea, it is visually striking and has a touch of humour. I also like that the product is absent from the display and allows the windows to become more of an art installation. I believe that great window displays promote...
What was the biggest challenge you have faced while working on window-display design? “The creation of a realistic jungle for an outdoor window display. It was very complex to set up hundreds of different leaves with the aim of achieving a realistic effect, to say nothing of the external conditions such as rain or wind and safety when coming into...
