Panóptico de Actualidad Gráfica y Visual
“The most challenging packaging projects tend to be the most satisfying ones too. One of my favourite packaging projects was for Gallimaté, a French beverage brand. I had the freedom to come up with an illustration style that would fit the voice of the brand: modern, hip, premium, but also elegant, classy, sophisticated. The packaging would place emphasis on the...
“A big challenge is helping clients see the potential in more provocative design. I want design to go beyond expectations as there is so much competition, online and in-store, that brands truly need to say something unique. I am currently working with a talented team at Hatch Design, and nothing makes us feel more satisfied than seeing our clients’ businesses...
“I think we are getting more and more conscious of the environment and not producing too much waste, so I would hope to see more packaging that is either re-fillable, biodegradable or made from recycled materials. In regards to aesthetics it is harder to stand out, so I think design will play a more important role for the FMCG industry...
“I enjoy fun, story-telling packaging. For example, when coffee beans are already displayed in a coffee shop, then the packaging doesn’t need to focus too much on saying ‘This is a coffee bean’. Instead, there are spaces for creativity.”...
“More game-changing packaging, in which the theme of sustainability will be communicated with even more powerful images. A more sophisticated and contemporary visual language will begin to be used in mass-market packaging design: products for new generations.”...
“I want to see packaging that can bring value to society, help customers succeed in business, and promote and change the development of the design industry.”...
Your most challenging project to date? “Definitely Soapbottle. It is particularly challenging for me, as it is the first time that my own concept has actually been turned into a market-ready product. It was created during my studies in product design, in this case my master thesis. I received so much positive feedback from people all over the world, so...
“We look forward to more applications of complex materials, and more new interpretations of traditional cultural expressions using modern design languages, making packaging more than just a carton, but also a convenient and beautiful lifestyle.”...
“We look forward to more applications of complex materials, and more new interpretations of traditional cultural expressions using modern design languages, making packaging more than just a carton, but also a convenient and beautiful lifestyle.”...
The most challenging and satisfying projects to date? “Any design project has both difficult and easy moments. We try to penetrate the essence of the business and the ideology of the customer. This is probably the most difficult part, because we are at that moment effectively amateurs in a new field. But that is what makes it so interesting —...
“Packaging design is the most basic yet powerful marketing channel through which a brand and its consumers can directly communicate. Since it is an essential part that determines the first impression of a product, creating an outstanding, meaningful packaging design is one of the most efficient ways to form a brand image.”...
In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+ categories, with popular choices including Interior Space and Exhibition Design; Architecture, Building and Structure Design; Furniture, Decorative Items and Homeware Design;...
