Panóptico de Actualidad Gráfica y Visual
“Packaging design can increase product value and consumer loyalty, but it covers a wide range of skillsets, from marketing to design and printing. An important consideration is cost – many clients are on a constrained budget, so we have to try to produce the most effective work within the often limited resources available.”...
Your most challenging and satisfying projects to date? “One that cares about the environment. We started by reducing the use of materials that are difficult to recycle. Because we want to be a solution to the world’s problems, namely waste. And it is hoped that packaging designs in the future will be more innovative, simple, but also environmentally friendly.”...
“A 160-page cookbook that was put together from start to finish in five weeks. This included writing all the recipes, sourcing props for the images, shooting the images, designing the book, proof-reading the book and printing 450 copies. It was a massive effort from everyone involved and could not have been pulled off without everyone’s relentless work ethic and positive...
The most challenging and satisfying projects to date? “Works that pay more attention to people’s own senses, with a less commercial slant, and that can bring inspiration and reflection.”...
“The most satisfactory packaging design project for me has been Bantu Vegan. Given the market where the brand was launching (Tanzania), I wanted to ensure that the look and feel, and all the motifs and elements that made up the visual aesthetic of the brand, fitted contextually. A lot of research and ideation went into critical nuances such as colour...
“We grew up playing on jungle gyms where we learnt to be curious and adventurous. We learnt to scale new heights and look at the world upside down – it is this spirit that has extended into our philosophy of how we approach work at Junglegym.”...
“We grew up playing on jungle gyms where we learnt to be curious and adventurous. We learnt to scale new heights and look at the world upside down – it is this spirit that has extended into our philosophy of how we approach work at Junglegym.”...
Most challenging and satisfying projects to date? “First, it is a game with materials and in particular with renewable and re-cyclable materials. Second, it is a game with unusual shapes and unexpected sizes that will give new emotions when you contact the product.”...
The 2021 Golden Pin Concept Design Award (GPCDA) announces 45 Design Mark winners who are progressing to the final selection and competing to win a share of the Award’s TWD1,200,000 (USD43,000) prize and coveted Best Design trophy. Of the 45 Design Mark winners — there are 18 in product design, 18 in communication design, 6 in spatial design, and 3...
“We can see sustainable packaging happening even more in the next few years. Sustainability is no longer just a trend, but a consumer expectation from brands. We have been encouraging our clients to make the switch to more sustainable packaging, as every small bit makes a part of the huge change we are all trying to push for — a...
“The weaving-a-tea-story gift box is one of the projects that we are most proud of. In the initial stage of the project implementation, because the customers come from three groups of different backgrounds, in order to unify an acceptable design plan, we paid a lot for the communication of needs, the time and effort necessary to integrate opinions with customers....
The most challenging and satisfying projects to date? “The Probiotics Bar identity and packaging design. I designed the concept that included naming, as well as a packaging design. The target audience was younger adults with healthy, fast-paced, modern lifestyles. My concept is based on dynamic design for dynamic people. Bold typography communicates the professional approach of BioFoodLab to the innovative...
