Panóptico de Actualidad Gráfica y Visual
Your most challenging and satisfying projects to date? “Undoubtedly the brand re-design for Derprosa, a brand of laminating films for paper and cardboard for the packaging and print communication sector. We wanted to convey its corporate identity with a visual system more akin to the world of graphic design. The challenge was to provide a graphic identity for its more...
“The projects that make our heart beat faster are the ones that have a bigger values-driven mission woven through the tapestry of the brand and shown through the materiality and innovation of the packaging — when those collide, we have a chance to shift behaviour.”...
“All projects involve a challenge that does not always correspond to their complexity or scale. Sometimes small projects for small companies force you to overcome more obstacles due to the limited resources available. This is the case with packaging for Utopick, a small bean-to-bar chocolate workshop. All the work is hand-made and hand-packed. The challenge was to improve the packaging...
“Thinking beyond the product itself into full un-boxing experiences, I’m expecting to see a lot of additional peripheral elements that will be used to help tell the brand story.Visually I’m expecting to see a continuation of the current trend of minimalist design aesthetics. We are also seeing a new brutalist trend carried over from many modern design applications into packaging.”...
“Thinking beyond the product itself into full un-boxing experiences, I’m expecting to see a lot of additional peripheral elements that will be used to help tell the brand story.Visually I’m expecting to see a continuation of the current trend of minimalist design aesthetics. We are also seeing a new brutalist trend carried over from many modern design applications into packaging.”...
“I expect to see more packaging that includes illustration to make it stand out on the shelf.”...
“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...
“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...
“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...
“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...
“The most challenging are usually when the customer’s requirements and restrictions are very limited. We can still solve the problem through design. For example, our MCR’s coffee-bean packaging series and FIL Password Gift use almost ‘no design’ concepts to express the brand’s product proposition and function realisation under the constraints of cost and time.”...
“The most challenging are usually when the customer’s requirements and restrictions are very limited. We can still solve the problem through design. For example, our MCR’s coffee-bean packaging series and FIL Password Gift use almost ‘no design’ concepts to express the brand’s product proposition and function realisation under the constraints of cost and time.”...
