Panóptico de Actualidad Gráfica y Visual
“Using character design for brand marketing can give customers a sense of familiarity and, unlike celebrity models,it can remain a permanent asset. Also, it’s easy to build a strong emotional bond with customers and influence direct or indirect sales. It makes it easier for companies to tell stories through the cuteness of the character.”...
“Silhouette, palette and exaggeration are the foundation for a good character design and what make the personage recognisable.”...
What makes a good character design? “One that manages to tell the story at first glance. Be that aesthetic details, shape, chosen colour or personality, it must all fuse into one particular narrative, with the parts completing or complementing each other so that the viewer can be led into that story’s universe.”...
“As a designer, she prioritises the happiness of everyone in the world.”...
“The challenge is usually to find a balance between creating a character that conveys what the client needs and at the same time fits the style of the studio and the illustrator. We work a lot on the idea of the story that we want to tell, no matter how minimal. In this process, images appear in our heads that...
“The first aspect we look for when designing characters is personality. Giving each character their own identity. The second is appeal and aesthetic, the type of feeling they portray, how they look, do they suit the brief? Considering things such as shape, language, colour and quality. The third aspect is detail, detail, detail. This is what really separates the good...
The Golden Pin Design Award Ceremony, a grand event in the design circle, was held in the evening of 02 DEC 2022. The winners of the highest honors the Best Design were revealed at the ceremony. This year, the Golden Pin Design Award and Golden Pin Concept Design Award received nearly 8,000 entries in total from 30 countries/regions around the...
“We like a character with a friendly vibe and something about them that’s slightly unexpected that would make you smile. Or smirk.”...
“I’m Turkish by birth; I have been living in Poland for 5 years. Corel Painter is my favourite software.”...
Nika works on projects including the development of unique brand characters, illustrations for board games, for packaging and for children’s books....
“For good character design it is more important to design an image that is closely related to the brand, one that connects the emotional relationship between the brand and users.”...
“The difficult part of designing characters is that sometimes they do not reflect the idea I would like them to expose. So I have to re-explore until I get it right.”...
