Panóptico de Actualidad Gráfica y Visual
“The challenge mainly comes from communicating with the factory, which normally won’t lead to 100% perfection. Our most satisfying work so far is the 2021 RED CLUB Monopoly Game Pack. Its small chess pieces made with IPs are loved by a large number of customers. And as a Lunar New Year gift box, it effectively brings the whole family together...
Successful packaging design is a huge challenge for graphic designers. They have to leave their comfortable 2D platforms and step into a real world full of all kinds of different materials. Touch suddenly becomes a crucial selling point. The size of the package can certainly restrict creativity, given that the material used has to both protect the product and attract...
“The iF Award-winning Sandahwa Renewal Branding project was the most challenging. The client was conflicted at first but we finally persuaded them to go for our our preferred design, which received the least feedback. In the end, it turned into an image that satisfied both brand and consumers.”...
“Design isn’t just about looking. Design only makes sense by maximizing the brand’s world-view, the value of the product, and the functionality of the thing being designed. The world-view and the concept of design and brand, innovation and the value of products are two sides of the same coin, and good products are born only when the two wheels mesh...
Your most challenging and satisfying projects to date? “Trokya Beer branding and packaging. We tried to build its identity by using different analogue drawing techniques to tell different visual stories on the beer label designs. So far, we have used pencil, ink, linocut and charcoal and there will be more illustrations in the upcoming months.”...
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
“I am quite eager to try cosmetics packaging, some of which is quite gorgeous. I hope to have the opportunity to design products that make consumers’ eyes more attractive. It is a stand-out area in packaging for make-up products.”...
“Packaging design can increase product value and consumer loyalty, but it covers a wide range of skillsets, from marketing to design and printing. An important consideration is cost – many clients are on a constrained budget, so we have to try to produce the most effective work within the often limited resources available.”...
Your most challenging and satisfying projects to date? “One that cares about the environment. We started by reducing the use of materials that are difficult to recycle. Because we want to be a solution to the world’s problems, namely waste. And it is hoped that packaging designs in the future will be more innovative, simple, but also environmentally friendly.”...
“A 160-page cookbook that was put together from start to finish in five weeks. This included writing all the recipes, sourcing props for the images, shooting the images, designing the book, proof-reading the book and printing 450 copies. It was a massive effort from everyone involved and could not have been pulled off without everyone’s relentless work ethic and positive...
The most challenging and satisfying projects to date? “Works that pay more attention to people’s own senses, with a less commercial slant, and that can bring inspiration and reflection.”...
