MovingStones — Seoul, South Korea

“If the characters are familiar and friendly, it may look good at the beginning, but the character’s own personality could be poor. On the other hand, it can be fun if the personality is really strong, even if it is off-putting. Therefore, when proposing a design, variations should be provided step by step within the same concept to find an...

Tanja Hildebrandt — Hamburg, Germany

What makes a good pattern design? “You have to keep in mind the purpose or medium you are creating it for. Patterns for product packagings or accessories can be colourful, loud and expressive. They have to create attention and spread a vibrant feeling for the product. When creating a pattern you’re drawing symbols and putting them in a repetitive structure....

Superfiction — Seoul, South Korea

What makes a good character design? “Something that conveys the story the person who designs it (artist/designer or studio) wants to tell. For that, many elements can be considered important, but I think the crucial thing is to have a character that one can can empathize with (in tune with the times) as well as having original aesthetics.”...