Sdefeny Chan — Shenzhen, China

“In addition to conveying basic information, event posters need to have a clear understanding of the content and process of the event. At the same time, event posters are more like a brand’s material. It is necessary to grasp a clear core tone for extension, and also to consider the visual impact of the poster on the audience when matching...

HDU²³ Lab — Wuxi, China

“A poster in a campaign needs to consider its primary and secondary relationship with the visual identity of the whole campaign. Whether it is the key visual of the campaign or an auxiliary material, the setting of elements in the poster will be modular and systematic. They can be split or reorganized and maintain visual consistency. The poster designed separately...