“Decorative and display typefaces have a unique personality that can be emphasized through pairing them with a project. Whether it’s a decorative terminal or crazy ligature, these fonts can either shine or fall down depending on their context.”...
Marcello Della Puppa — Venezia, Italy
“The challenge is always to balance the weight of all the letters and make those letters a part of a full font. This is mostly related to the fact that the typefaces are strange and the letters are pretty crazy, so to make them all live in harmony is hard, but it’s also the fun part! Nowadays I also think...
0. itemzero — Espinho, Portugal
“Pairing strategies can be quite diverse, depending on what you’re trying to solve. The pairing might be done to establish distinction between elements, to indicate different notations, to make two typefaces feel the same at different scales, or for textural variety. All these require different approaches. And always test print.”...
Anna Suvorova — Studio Suvorovaart — Belgrade, Serbia
“When choosing fonts, the designer should consider what kind of product they are designing and for what audience. This is true not only for fonts, but also for illustration, when choosing colours and design in general. When combining fonts, I advise you to choose one that is accentuated and decorative to attract attention, and the second neutral, easy to read...
Alberto Romanos — Branding with Type — Zaragoza, Spain
“The biggest challenge for me is to find the right balance between quirkiness and legibility. True display typefaces are meant to be used at large sizes, yet they might be seen from far away and somehow behave as if they were in front of you at 10pt.”...
Louis Letters — Montreal, Canada
“The need for singularity and my graphic design background led me to develop over the years a unique and recognizable style.”...
Struvictory.art — Victoria Strukovskaya — Hrodna, Belarus
“I would advise designers to avoid setting lengthy passages of text in display fonts and reserve them exclusively for headings or titles, where they can serve as elegant design elements. Individual decorated letters of my fonts look great as a logo. To complement my fonts, I often recommend pairing them with understated serif or sans-serif typefaces, chosen based on the...
João Neves — Lisbon, Portugal
“Choosing the right typeface is about more than just selecting what looks good. Different type styles evoke different emotions and associations, making it essential to consider the context in which they’re being used. Display typefaces are usually used as focal points in a design, so they need to do a clear job at establishing hierarchy. This becomes particularly important when...
A’Design Award and Competition 2025 — Call for Submission — Italy
In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+ categories, with popular choices including Interior Space and Exhibition Design; Architecture, Building and Structure Design; Furniture, Decorative Items and Homeware Design;...
Lahis Strobel — Cuiabá, Brazil
“For me, the main challenge is maintaining originality. In a world where there are many copies, maintaining originality is a huge challenge. Another one is not to get carried away by ideas that might take you away from the real aim of the project. Sometimes we fall so in love with our ideas that we end up being blind to...
TypeType Foundry — Pennsylvania, USA
“Things that must be considered are legibility and readability because these are the main principles in typography with the aim of conveying messages easily and well. Apart from that, aesthetics (i.e. additional elements such as the serif model used, the swash model used, etc.) must also be considered to further beautify the typography. The choice of font type also has...
Carmen Nácher — Spain
What should designers consider when selecting display typefaces? “I guess taking into consideration what kind of work they’re doing and what they want to express with it. It’s not the same if I’m making a poster for an art exhibition where the display type with the event’s title can be a bit weirder or hard to read (plus having, for...