World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olymics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competition is one the world’s largest and most influential design award; extremely prestigious...
Mario Carpe — Cádiz, Spain
“I like that festival visual identities usually allow you to create or work on a more playful image, which allows you to create bolder visual proposals. I also really enjoy creating the main piece or key visual. Knowing that the first thing I’m going to have to create is a poster and that the rest of the material is developed...
IdN v29n4: Event & Festival Identities — All the Fun of the Festival
Whether the identity is designed for an exhibition, a festival or a concert, even if the event itself only lasts for a few days, the ID should be extremely powerful. It should appear on every possible platform and clearly state the theme and context of the event. It needs clearly to show all the necessary information — date, venue address,...
Studio Muhittin Güneş — Istanbul, Turkey
“I think the biggest challenge for me, and the issue that I think needs to be right, is readability. Display typefaces often have a contrasting structure and many thin parts, so readability can easily become an issue. I try to ensure the harmony of letters and thematic integrity, which also serves readability in most of the cases as well.”...
Giovanni Stillittano — Milan, Italy
“The level of detail a font can have depends on its usage. What comes first is defining a layout hierarchy, assigning to each part of a design a well-defined role. Once this has been identified, one can understand how much to push with eclecticism on the single texts. Aside also from the necessary coherence between a given typographic style and...
Sean Kane — Adelaide, Australia
“The greatest challenge lies in discovering a distinctive tone for every project, especially when we’re trying to do something completely new. With so many different display typefaces out there, it’s tough to stand out. Instead of getting caught up in the little details, I focus on understanding what the project needs to communicate. Through this approach, I seek an authentic...
CoType Foundry — Mark Bloom & Co. — London, United Kingdom
“There are no hard and fast rules when it comes to pairing display fonts with text fonts. Some designers like to pair typefaces from the same time period, others prefer to see particular details mirrored in both typefaces, and yet others choose a type family that contains both display and text cuts, eliminating the need for such considerations. The goal...
YouWorkForThem — USA
“I’ve found that one of the biggest challenges in designing decorative and display typefaces is striking a balance between including intricate details and maintaining legibility. Ornate fonts can be stunning for headlines, but they often struggle to convey meaning at smaller font sizes or in body text. As a result, I believe it’s essential to prioritize clarity while still showcasing...
Mantra Naga Studio — Indonesia
“The challenge of making decorative display letters is how to maintain legibility and readability while considering the aesthetic value/decorative side. The message must be conveyed well so that the audience not only reads the text but also enjoys the aesthetic/decorative aspect of the typography.”...
Txaber Design Studio — Txaber Mentxaka — Bilbao, Spain
“The main challenge for me is always the same, whether with typography or design in general, and that is to find the solution that I think is most appropriate for each project. On the other hand, there is the technical resolution, which is sometimes complicated, but the main challenge is to know what you want to do/transmit in each project....
Guasca Studio — Matheus Mendes — São Paulo, Brazil
“Always prioritize contrast. When working with two or more typefaces, aim to choose one with a distinct personality and another that complements it. By using one typeface for emphasis and another for supporting text, you’ll ensure your message remains clear and engaging.”...
Typeverything — Andrei Robu — USA
“In our display projects, our main challenge is keeping up with the ever-evolving typographic trends in today’s fast-paced markets. We aim to efficiently deliver a wide range of font options without sacrificing quality. Most of our typefaces come as variable fonts too, which are perfect for animations and web use, offering flexibility. We also like to include as many open-type...