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MINIMALCHAT (Bel R. Tarducci & Seba Morales) — Buenos Aires, Argentina

“We’re strong advocates for emerging technologies, not as replacements for creativity but as powerful aids to it. Technology, especially AI, opens up new possibilities and accelerates execution—but it doesn’t replace the creative spark itself. As tools become more accessible, particularly AI, the technical barriers have diminished. The real challenge now lies in deepening our conceptual understanding—because it’s not just about...

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Santi Zoraidez — Barcelona, Spain

“For me, technology is a powerful enabler—it expands creative possibilities rather than replaces artistic intent. Tools like 3D software allow me to explore visual ideas that once felt out of reach, especially when blending graphic design with sculptural form. But the heart of the work is always the concept or emotion. Technical skill matters, but it’s taste, intention, and curiosity...

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FutureDeluxe — London, United Kingdom

“I think of it as wearing two hats. Deep technical focus is essential, but it can sometimes distance me from the creative and conceptual aspects of a project. Stepping away—whether by changing my environment or reflecting during my commute—lets me reconnect with the broader vision. That mental shift helps me maintain a balance between precision and imagination, allowing both to...

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Xebius (Manuel Camino) — Málaga, Spain

“Tools are ultimately just means to an end—they should support, not replace, the artist. I’ve seen instances, particularly with AI, where the tool overshadows the creator, and that’s a real concern. For me, the creative intent always comes first; I begin with a feeling or image I want to convey, and then identify the technology that can best realise it....

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Joan García Pons — Barcelona, Spain

“For me, the artistic and conceptual vision always takes precedence. When there’s a strong creative drive, I find it far easier to overcome technical hurdles and pick up new skills. With technology evolving so rapidly, it’s impossible to stay on top of everything, so I focus on what serves the idea. That balance—prioritising creativity over pure technical mastery—not only keeps...

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A’Design Award & Competition 2026 — World Design Rankings — Italy

World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olympics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competition is one the world’s largest and most influential design award; extremely prestigious...

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notooSTUDIO — Formigine, Italy

“We see emerging technologies—AI in particular—as opening up exciting new horizons for studios like ours, streamlining processes and enhancing the quality of our work. That said, it’s crucial to remember that these are tools, not replacements for creativity. They must be chosen thoughtfully and used to support, not dictate, the artistic process. The right technology can elevate our craft, but...