0. itemzero — Espinho, Portugal

“Pairing strategies can be quite diverse, depending on what you’re trying to solve. The pairing might be done to establish distinction between elements, to indicate different notations, to make two typefaces feel the same at different scales, or for textural variety. All these require different approaches. And always test print.”...

Struvictory.art — Victoria Strukovskaya — Hrodna, Belarus

“I would advise designers to avoid setting lengthy passages of text in display fonts and reserve them exclusively for headings or titles, where they can serve as elegant design elements. Individual decorated letters of my fonts look great as a logo. To complement my fonts, I often recommend pairing them with understated serif or sans-serif typefaces, chosen based on the...

João Neves — Lisbon, Portugal

“Choosing the right typeface is about more than just selecting what looks good. Different type styles evoke different emotions and associations, making it essential to consider the context in which they’re being used. Display typefaces are usually used as focal points in a design, so they need to do a clear job at establishing hierarchy. This becomes particularly important when...

A’Design Award and Competition 2025 — Call for Submission — Italy

In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+ categories, with popular choices including Interior Space and Exhibition Design; Architecture, Building and Structure Design; Furniture, Decorative Items and Homeware Design;...

TypeType Foundry — Pennsylvania, USA

“Things that must be considered are legibility and readability because these are the main principles in typography with the aim of conveying messages easily and well. Apart from that, aesthetics (i.e. additional elements such as the serif model used, the swash model used, etc.) must also be considered to further beautify the typography. The choice of font type also has...

Carmen Nácher — Spain

What should designers consider when selecting display typefaces? “I guess taking into consideration what kind of work they’re doing and what they want to express with it. It’s not the same if I’m making a poster for an art exhibition where the display type with the event’s title can be a bit weirder or hard to read (plus having, for...

Kipară Studio — Sabina Chipară — Amsterdam, Netherlands

“Designing decorative and display typefaces presents unique challenges due to their distinctive nature and intended use. It’s best to have a usage in mind, either provided by a specific design brief or restrictions that the type designer sets, in order to control the design parameters with set criteria. When I design a display family, I take versatility into account. It...