“The challenge of making decorative display letters is how to maintain legibility and readability while considering the aesthetic value/decorative side. The message must be conveyed well so that the audience not only reads the text but also enjoys the aesthetic/decorative aspect of the typography.”...
Txaber Design Studio — Txaber Mentxaka — Bilbao, Spain
“The main challenge for me is always the same, whether with typography or design in general, and that is to find the solution that I think is most appropriate for each project. On the other hand, there is the technical resolution, which is sometimes complicated, but the main challenge is to know what you want to do/transmit in each project....
Guasca Studio — Matheus Mendes — São Paulo, Brazil
“Always prioritize contrast. When working with two or more typefaces, aim to choose one with a distinct personality and another that complements it. By using one typeface for emphasis and another for supporting text, you’ll ensure your message remains clear and engaging.”...
Typeverything — Andrei Robu — USA
“In our display projects, our main challenge is keeping up with the ever-evolving typographic trends in today’s fast-paced markets. We aim to efficiently deliver a wide range of font options without sacrificing quality. Most of our typefaces come as variable fonts too, which are perfect for animations and web use, offering flexibility. We also like to include as many open-type...
Hiiibrand Awards 2024 — Nanjing, China
The Hiiibrand International Brand & Communication Design Awards is an international design award focused on brand shaping and design value. This award aims to promote the communication and development of brand and communication design fields by globally collecting and selecting excellent brand practices and design strength. The Hiiibrand Awards are divided into Brand Awards and Design Awards. The Brand Awards...
A’Design Award and Competition 2025 — Architecture, Building & Structure Design Winners — Italy
A’ Design Award & Competition is the world’s leading international annual juried competition for design. The A’ Design Accolades are organized in a wide range of creative fields to highlight the very best designers from all countries in all disciplines. Organized under various categories based on Locarno classification of economic sectors and industries — the A’ Architecture, Building and Structure...
Denis Serebryakov — Minsk, Belarus
“The most difficult thing to do when designing display fonts is to keep all the characters of the alphabet in the same compositional and plastic style. I am talking now about fonts with a new approach to typographic form (not about any kind of brush scripts).”...
Lundqvist & Dallyn Design Studio — Sara Lundqvist, Sam Dallyn — Oxfordshire, United Kingdom
“Decorative and display typefaces have a unique personality that can be emphasized through pairing them with a project. Whether it’s a decorative terminal or crazy ligature, these fonts can either shine or fall down depending on their context.”...
Marcello Della Puppa — Venezia, Italy
“The challenge is always to balance the weight of all the letters and make those letters a part of a full font. This is mostly related to the fact that the typefaces are strange and the letters are pretty crazy, so to make them all live in harmony is hard, but it’s also the fun part! Nowadays I also think...
0. itemzero — Espinho, Portugal
“Pairing strategies can be quite diverse, depending on what you’re trying to solve. The pairing might be done to establish distinction between elements, to indicate different notations, to make two typefaces feel the same at different scales, or for textural variety. All these require different approaches. And always test print.”...
Anna Suvorova — Studio Suvorovaart — Belgrade, Serbia
“When choosing fonts, the designer should consider what kind of product they are designing and for what audience. This is true not only for fonts, but also for illustration, when choosing colours and design in general. When combining fonts, I advise you to choose one that is accentuated and decorative to attract attention, and the second neutral, easy to read...
Alberto Romanos — Branding with Type — Zaragoza, Spain
“The biggest challenge for me is to find the right balance between quirkiness and legibility. True display typefaces are meant to be used at large sizes, yet they might be seen from far away and somehow behave as if they were in front of you at 10pt.”...