Origami crane informs Nendo’s minimalist overhaul of Japan Airlines amenity kits

Nendo has completed a comprehensive makeover of all of Japan Airlines’ in-flight amenities, from meal trays to slippers and earplug wrappers, which draws on the lines of a paper crane. The revamp is based on the national carrier’s logo – a traditional crest known as a tsurumaru, in which a crane forms a circle with its outstretched wings. Above: blankets...

Pentagram designs «future-proof» sonic logo for digital music standard MIDI

MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. The logo for MIDI, which stands for Musical Instrument Digital Interface, was created by Pentagram partner and musician Yuri Suzuki together with graphic designer and partner Sascha Lobe. This refresh of MIDI’s identity replaces...

Rebrand takes Burger King back to «when it looked at its best» says designer

Burger King’s first rebrand in 20 years focuses on the American fast-food restaurant’s food and its past says its designer Lisa Smith, executive creative director at Jones Knowles Ritchie. The comprehensive redesign of Burger King‘s visual identity by Jones Knowles Ritchie included the creation of a retro logo that closely resembles the logo used by the brand in the 1970s, 80s and 90s. «We...

General Motors revamps logo to reflect drive towards «all-electric future»

American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. The all-caps acronym that has featured in the General Motors logo since 1938 has been lowercased, with the negative space around the ‘m’ suggesting the shape of an electrical plug. Its navy backdrop has...

CIA rebrands to encourage diversity but identity of logo designer remains top secret

America’s Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look. The redesign attracted speculation and ridicule on social media, with artist Ryder Ripps, who has previously designed for Marc Jacobs, Kanye West and Grimes among others, appearing to take credit for the redesign in...