Panóptico de Actualidad Gráfica y Visual
This week, Selfridges became the first retailer to sell NFTs IRL, as the retailer puts it, as part of its exhibition of Op-Art giant Victor Vasarely in collaboration with French fashion house Paco Rabanne. Titled Universe, the show is described by Selfridges as a “groundbreaking entrance into the metaverse”, and will be selling around 1,800 NFTs for between £2,000 and...
Oatly has launched a cute but pretty weird new campaign, The New Norm&al Show, starring carton-based puppet pals Norm and Al. In the brand’s biggest ever UK campaign, the miniseries comprises five short episodes of the show created by its in-house agency ‘Oatly Department of Mind Control’ (which replaced its marketing department in 2019), director Conor Finnegan and production company...
This is the latest iteration in German cleaning equipment brand Kärcher’s Bring Back the Wow campaign, which has been running for the last two years, but for this social media-focused execution, Antoni and director Ruben Riermeier have adopted a more playful, poker-faced approach. In the films, dead-eyed men and women – dressed to the nines – hoover their homes with...
This is the latest iteration in German cleaning equipment brand Kärcher’s Bring Back the Wow campaign, which has been running for the last two years, but for this social media-focused execution, Antoni and director Ruben Riermeier have adopted a more playful, poker-faced approach. In the films, dead-eyed men and women – dressed to the nines – hoover their homes with...
Little Moons marketing director, Ross Farquhar, discusses how the mochi brand is «pushing the boundaries» of ice cream and what life looks like after going viral on TikTok during the pandemic The post Little Moons on building a cult food brand appeared first on Creative Review....
Jiaqi Wang owes her career partly to Crayon Shin-chan, a Japanese comic following the escapades of a mischievous five-year-old boy; and partly to her mother’s exasperation: Wang was packed off to art school at weekends when cleaning up her constant doodlings on the walls of their home got too much. Hailing from Suzhou, China, Wang’s illustration and animation took her...
While other countries lean into their beautiful landscapes, Iceland’s unconventional approach to promoting tourism taps into the national wit and character. We uncover how and why it works The post How Iceland’s creative approach boosted tourism appeared first on Creative Review....
“I was touring so much whilst writing Migration that creating on the road was the only option most of the time,” says music producer Bonobo, real name Simon Green, of his 2017 album. “It’s a valuable headspace to be in too. Being surrounded by experiences and the noise of world is very inspiring, even if it’s not the most comfortable...
Branding agency Mucho revealed the early stages of Visa’s brand evolution last summer, and the financial services company has now launched the full update to its brand identity system. The agency highlighted that “to most people, Visa has been synonymous with credit and debit cards”, and one of the key aims of the new branding was to “ensure it is...
Branding agency Mucho revealed the early stages of Visa’s brand evolution last summer, and the financial services company has now launched the full update to its brand identity system. The agency highlighted that “to most people, Visa has been synonymous with credit and debit cards”, and one of the key aims of the new branding was to “ensure it is...
Branding agency Mucho revealed the early stages of Visa’s brand evolution last summer, and the financial services company has now launched the full update to its brand identity system. The agency highlighted that “to most people, Visa has been synonymous with credit and debit cards”, and one of the key aims of the new branding was to “ensure it is...
Branding agency Mucho revealed the early stages of Visa’s brand evolution last summer, and the financial services company has now launched the full update to its brand identity system. The agency highlighted that “to most people, Visa has been synonymous with credit and debit cards”, and one of the key aims of the new branding was to “ensure it is...
