It turns out that the hugely popular, now ubiquitous design is about a lot more than music: the concept is steeped in conceptual, theoretical ideas...
Extra gum hopes to get its ‘ding’ back with global redesign
Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea of getting your ‘ding’ back, a line that works as much for the customer as it does the brand itself in the launch campaign. It builds on the sentiment that...
When typefaces take on a life of their own
We talk to Jonathan Hill at type foundry Northern Block about the pleasant surprises – and uncomfortable associations – that arise when releasing a typeface into the world...
How NASA’s Scientific Visualization Studio makes stories out of stats
Creating viral science graphics requires design, storytelling and a bit of careful rule-breaking. Mark SubbaRao, lead at NASA’s Scientific Visualization Studio, tells CR how they turn complex data into compelling visual narratives...
Hip to be square: Ogilvy creates new identity for New York Philharmonic
Ogilvy New York has created a new visual identity for the New York Philharmonic, renaming it the NY Phil as part of the organisation’s wider ambition to “create a renewed relationship between the city and its orchestra”. The logo and identity have been revamped ahead of the reopening of the orchestra’s home, David Geffen Hall, which was originally named Philharmonic...
Big Issue I’m Here billboard campaign uses GPS to show vendors’ locations
A new billboard campaign for Big Issue, I’m Here, uses geolocation technology to show where the magazine’s vendors can be found. The campaign was created by London-based agency Forever Beta in partnership with digital ad platform specialists Ocean Outdoor, having been one of the winners in its annual Digital Creative Competition, which celebrates and facilitates new and creative digital out-of…...
Big Issue I’m Here billboard campaign uses GPS to show vendors’ locations
A new billboard campaign for the Big Issue, I’m Here, uses geolocation technology to show where the magazine’s vendors can be found. The campaign was created by London-based agency Forever Beta in partnership with digital ad platform specialists Ocean Outdoor, having been one of the winners in its annual Digital Creative Competition, which celebrates and facilitates new and creative digital...
Big Issue I’m Here billboard campaign uses GPS to show vendors’ locations
A new billboard campaign for the Big Issue, I’m Here, uses geolocation technology to show where the magazine’s vendors can be found. The campaign was created by London-based agency Forever Beta in partnership with digital ad platform specialists Ocean Outdoor, having been one of the winners in its annual Digital Creative Competition, which celebrates and facilitates new and creative digital...
Big Issue I’m Here billboard campaign uses GPS to show vendors’ locations
A new billboard campaign for the Big Issue, I’m Here, uses geolocation technology to show where the magazine’s vendors can be found. The campaign was created by London-based agency Forever Beta in partnership with digital ad platform specialists Ocean Outdoor, having been one of the winners in its annual Digital Creative Competition, which celebrates and facilitates new and creative digital...
Harry Ead on leaving – and going back to – DixonBaxi
While returning to a previous place of work can sometimes be viewed as a step backwards for career progression, creative director Harry Ead’s experience has been quite the opposite. Here, he tells us why...
BBC Three’s Fiona Campbell on TV in the digital age
Speaking at the Festival of Marketing last week, the BBC Three controller revealed the story behind the channel’s return to TV, the thinking behind its branding, and the role of data in commissioning shows...
Naughty but niche: inside Turbo Island
Dealing in daft gags and cult music fandom, the Bristol-based T-shirt and print platform has been making us chuckle for eight years now though still struggles with the concept of being a ‘brand’...