Backed by ITV, the new media brand is ditching the wellness industry’s well-worn tropes in the hope of redefining self-care for Gen Z audiences...
Malibu launches trippy new ad campaign
The mainstream good vibes of Meyers’ music videos is carried into the spot for Malibu, which also features a video game feel throughout. The spot opens as its central character enters a fictional hyper-real version of Malibu, where the sun always shines, there are cocktails on tap, and the fun never ends. Plus there’s also a horse made of coconuts...
Cora’s redesign embraces a ‘self care’ approach to periods
Cora has been in business since 2016, selling pads, tampons and menstrual cups made using natural materials, as well as bladder-, vulva- and vaginal-care products. Its rebrand, created by Mother Design, is the latest piece of creative work to try and change people’s attitudes towards menstruation. According to Cora founder and CEO Molly Hayward, the redesign is an attempt to...
Cora’s redesign embraces a ‘self care’ approach to periods
Cora has been in business since 2016, selling pads, tampons and menstrual cups made using natural materials, as well as bladder-, vulva- and vaginal-care products. Its rebrand, created by Mother Design, is the latest piece of creative work to try and change people’s attitudes towards menstruation. According to Cora founder and CEO Molly Hayward, the redesign is an attempt to...
Cora’s redesign embraces a ‘self care’ approach to periods
Cora has been in business since 2016, selling pads, tampons and menstrual cups made using natural materials, as well as bladder-, vulva- and vaginal-care products. Its rebrand, created by Mother Design, is the latest piece of creative work to try and change people’s attitudes towards menstruation. According to Cora founder and CEO Molly Hayward, the redesign is an attempt to...
Cora’s redesign embraces a ‘self care’ approach to periods
Cora has been in business since 2016, selling pads, tampons and menstrual cups made using natural materials, as well as bladder-, vulva- and vaginal-care products. Its rebrand, created by Mother Design, is the latest piece of creative work to try and change people’s attitudes towards menstruation. According to Cora founder and CEO Molly Hayward, the redesign is an attempt to...
Cora’s redesign embraces a ‘self care’ approach to periods
Cora has been in business since 2016, selling pads, tampons and menstrual cups made using natural materials, as well as bladder-, vulva- and vaginal-care products. Its rebrand, created by Mother Design, is the latest piece of creative work to try and change people’s attitudes towards menstruation. According to Cora founder and CEO Molly Hayward, the redesign is an attempt to...
Cora’s redesign embraces a ‘self care’ approach to periods
Cora has been in business since 2016, selling pads, tampons and menstrual cups made using natural materials, as well as bladder-, vulva- and vaginal-care products. Its rebrand, created by Mother Design, is the latest piece of creative work to try and change people’s attitudes towards menstruation. According to Cora founder and CEO Molly Hayward, the redesign is an attempt to...
Can you actually design a creative district?
Traditionally, creative communities have formed organically — but development companies believe that infrastructure and a ‘build it and they will come’ approach can be just as vital as following the hip crowd...
Celebrating the art of Hollywood’s movie backdrops
Casual movie-goers and cinema obsessives alike have always had a healthy curiosity as to what goes into making movie magic. Look no further than the blockbuster exhibitions dedicated to the likes of Stanley Kubrick or Wes Anderson, which illustrate the public’s appetite for seeing sets, costumes and other paraphernalia in the flesh. A new exhibition in South Florida is zeroing...
Henry Scholfield on making music videos worthy of hit artists
The director behind videos for Stormzy, Billie Eilish, Rosalía, and now Ed Sheeran, talks the importance of the edit, thinking on your feet, and making space for self-initiated work...
Henry Scholfield on making music videos worthy of hit artists
The director behind videos for Stormzy, Billie Eilish, Rosalía, and now Ed Sheeran, talks the importance of the edit, thinking on your feet, and making space for self-initiated work...