A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
Why our future depends on creativity
It’s hard to imagine a world without creativity. In myriad ways, it’s the rich lifeblood of our society; the crucial difference between simply being alive and actually living. It shapes our environment and drives us all forward. And yet, in the UK at least, it’s under relentless pressure from the roots up. If we don’t give arts education the investment...
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential...
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential...
Heineken campaign tackles gender bias in how people talk about football
It’s an experience that happens all too often in sport. You’re tuning into coverage and a commentator declares that it’s been however many years since an individual or a team has won a given title or tournament, or broken a historic record – and then it turns out that the statistic only took into account male competitors. A new campaign...
Pete Davidson stars in charming new H&M menswear campaign
Pete Davidson is known for his distinctive ‘scum bro’ street style look, and these new ads for H&M see him bring some of that energy to their menswear collection. The comedian is shown in ordinary situations – visiting the dentist, walking down the street with a friend – which are given a twist due to reactions to the clothes he...
Pete Davidson stars in charming new H&M menswear campaign
Pete Davidson is known for his distinctive ‘scum bro’ street style look, and these new ads for H&M see him bring some of that energy to their menswear collection. The comedian is shown in ordinary situations – visiting the dentist, walking down the street with a friend – which are given a twist due to reactions to the clothes he...
Photographer Nancy Scherl explores the strange stigma surrounding dining alone
There’s an odd stigma around going out for dinner alone: while no one bats an eyelid at a solo coffee shop patron, or a lone cinema goer, dining in a restaurant without company seems to attract a certain suspicion. Photographer Nancy Scherl has spent the last 35 years exploring this curiosity, shooting people around New York in a way that...
Know me, know my spending power: The future of personalisation
While much talked about, creative and exciting uses of personalisation by brands are still fairly limited. Here we look at what technology might allow in the future...
Yann Kebbi’s on-set illustrations of C’mon C’mon are a “drawn documentary”
“When dreaming up C’mon C’mon, I often told myself, ‘It’s a drawing, not a painting’,” writes director Mike Mills in the introduction to C’mon Cmon: Drawings From the Set. The book collects some of the hundreds of illustrations created by Yann Kebbi on the set of the film, which tells the story of a radio journalist’s road trip with his...
Röyksopp on building a creative universe for their new work
The Norwegian electronic music duo discuss why they parted with the “traditional album format” back in 2014, their newly released project, Profound Mysteries, and how they try to carry some of David Lynch’s spirit into their own work...
Tena unveils winning ad for Channel 4’s Diversity in Advertising Award
Now in its sixth year, Channel 4’s Diversity in Advertising Award was set up by the broadcaster to encourage the ad industry to embrace more inclusive storytelling. In previous years, winning campaigns have included Starbucks’ portrayal of LGBTQ+ communities and EA Sports’ focus on the lack of British Asian representation in football. This year, it is the turn of Essity-owned...