creativereview

Birmingham Royal Ballet rebrands with “emphatic wordmark”

The rebrand follows the appointment of Carlos Acosta as director in 2020, and reflects his ambition to win new fans, stage new work, and create social impact. NB Studio has created a fresh typographic approach for the 75-year-old ballet, replacing the serif wordmark with a more Brutalist-style sans serif. This “distinctive type architecture”, as the studio describes it, is used...