creativereview

Cossette creates new identity for the World Anti-Doping Agency

Cossette’s new identity brings a more contemporary and coherent look to WADA, which was formed in 1999 as the global regulatory body of doping-free sport. It intends to provide a unifying style to the organisation, which has an extensive network of stakeholders, from scientists to athletes, to sporting bodies and governments. To achieve this, Cossette focused its designs on “the...

creativereview

New ads for ‘healthier’ ice cream brand Halo Top send up self-care clichés

Low-calorie ice-cream brand Halo Top has long been known for injecting a healthy dose of humour into its ads: a 2019 campaign based around the idea ‘ice cream for adults’ was a brilliantly bleak tableaux of children’s positive illusions about the world being shattered; while 2017’s Eat the Ice Cream took a Black Mirror-ish turn as dessert’s simple pleasures became...