Low-calorie ice-cream brand Halo Top has long been known for injecting a healthy dose of humour into its ads: a 2019 campaign based around the idea ‘ice cream for adults’ was a brilliantly bleak tableaux of children’s positive illusions about the world being shattered; while 2017’s Eat the Ice Cream took a Black Mirror-ish turn as dessert’s simple pleasures became...
What should the metaverse look like?
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
Why our future depends on creativity
It’s hard to imagine a world without creativity. In myriad ways, it’s the rich lifeblood of our society; the crucial difference between simply being alive and actually living. It shapes our environment and drives us all forward. And yet, in the UK at least, it’s under relentless pressure from the roots up. If we don’t give arts education the investment...
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential...
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential...
Heineken campaign tackles gender bias in how people talk about football
It’s an experience that happens all too often in sport. You’re tuning into coverage and a commentator declares that it’s been however many years since an individual or a team has won a given title or tournament, or broken a historic record – and then it turns out that the statistic only took into account male competitors. A new campaign...
Pete Davidson stars in charming new H&M menswear campaign
Pete Davidson is known for his distinctive ‘scum bro’ street style look, and these new ads for H&M see him bring some of that energy to their menswear collection. The comedian is shown in ordinary situations – visiting the dentist, walking down the street with a friend – which are given a twist due to reactions to the clothes he...

