creativereview

Hornbach’s hilarious new ad sees neglected trees and plants take to the road

Creative Review has long admired Hornbach’s irreverent approach to DIY, as expressed in an ongoing series of spots by agency Heimat Berlin. “There’s a bit of anarchy,” Heimat founder Guido Heffels explained of the brand’s approach in a 2020 interview with CR. “A bit of giving people a good feeling whenever they create, and whatever they work on.” This sense...

creativereview

Japan’s Best Friend is a visual celebration of the country’s top dogs

If you’ve been to Tokyo, you’ll have seen the many well-dressed dogs that inhabit the city – decked out in top-to-toe outfits, and usually with a sharp haircut to boot. Japan’s Best Friend, by Manami Okazaki, shines a spotlight on these pampered pooches, through a collection of photographs and illustrations exploring their place in Japan’s daily life and folklore. As...

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Bask in Joy Yamusangie’s jazz-infused art

Joy Yamusangie had always wanted to play saxophone as a child, but visual art proved to be a more accessible pursuit. “My parents would buy a pack of printer paper and I was pretty much set,” the London-based artist tells us. Art was therefore where they ended up channelling their efforts, making comics and animations for their siblings and later...