Following the opening of Figures of Speech, a retrospective of Virgil Abloh’s work at the Brooklyn Museum, curator and collaborator Antwaun Sargent talks about Abloh’s wide-ranging influence on culture...
New Droga5 Amazon campaign celebrates books’ “invisible magic”
Creative agency Droga5 London has worked with Amazon Books to launch its new global campaign, That Reading Feeling Awaits, which aims to “celebrate the place of books at the foundation of culture”. The campaign includes six different videos which combine animation with footage of different readers to denote different book genres, which come together to demonstrate the magic of reading…...
Cuckoo rebrands to usher in a new era of broadband
Set up in 2020 by Alexander Fitzgerald, Tommy Toner and Daniel McClure, broadband company Cuckoo offers rolling contracts as well as 12-month plans, promises to get customers online within 24 hours, and invests a percentage of each bill in improving internet access around the world. The provider has just unveiled a new identity, designed by Studio Output, to help Cuckoo...
Designing for our obsession with sleep
From bed-in-a-box businesses to CBD supplements, the sleep wellness market has exploded in recent years. We explore how creativity is setting brands apart...
Are drinks brands taking minimalism too far?
With San Pellegrino, Lilt and Sprite embracing stripped back looks, we discuss what’s going on in drinks branding, and the dangers and joys of minimalism...
Pei-Hsin Cho’s detailed, deeply personal practice
“At some point, I started to feel that words failed me in expressing feelings,” explains London-based illustrator and animator Pei-Hsin Cho. Visuals opened up another channel, creating drawings “to fill the hole in the language of emotions”. She uses typically muted, dimmed palettes and there are at times mournful or weary expressions on her characters’ faces, yet there’s a softness...
Nooci’s identity subverts expectations of traditional Chinese medicine
The market for health and wellness supplements has exploded in recent years. Despite this, one of the oldest forms of alternative medicine, Traditional Chinese Medicine, remains little known about in the US in particular. Founded by Stephanie Tan, new supplement brand Nooci is hoping to bridge this gap for western audiences. The Hong Kong-born, US-educated entrepreneur is hoping to make…...
Brands & Creativity
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Inside the Beano brain
While it remains a hugely successful weekly children’s comic, via its insights consultancy and content studio, the Beano brand is now also a valuable bellwether on the tastes of Gen A...
Gérard DuBois takes top prize at the 2022 V&A Illustration Awards
Now in its 50th year, the V&A Illustration Awards highlights some of the best work being made in the publishing sector – focusing on illustrations for books and book covers as well as journalism. The student strand of the award picks out some of the most promising up-and-coming talent. French illustrator Gérard DuBois took home the Moira Gemmill Illustrator of...
Trippy new Panda Bear and Sonic Boom video subverts well-worn MTV tropes
There’s been no shortage of pinball machines in music video history. Arguably, 2 Unlimited’s No Limits promo preempted today’s nostalgia-harnessing ‘immersive experiences’ (human sized arcade machines! Garish bowling alley-esque murals! Liberal use of shiny foil!); while Blackstreet’s 1999 hit Girlfriend/Boyfriend with Janet Jackson went a step further into ‘menschmaschine’ territory… Source...
Source the perfect shoot location
Whether it’s natural light, versatile space, quirky aesthetics, cost, convenience, or any combination of these, your location choice can truly make or break a shoot. There are countless pitfalls to avoid, and finding something that ticks every box for a complex campaign can fast become a headache. “Light is super important,” begins Karen Rosalie, founder of Rosalie Agency… Source...