With San Pellegrino, Lilt and Sprite embracing stripped back looks, we discuss what’s going on in drinks branding, and the dangers and joys of minimalism...
Pei-Hsin Cho’s detailed, deeply personal practice
“At some point, I started to feel that words failed me in expressing feelings,” explains London-based illustrator and animator Pei-Hsin Cho. Visuals opened up another channel, creating drawings “to fill the hole in the language of emotions”. She uses typically muted, dimmed palettes and there are at times mournful or weary expressions on her characters’ faces, yet there’s a softness...
Nooci’s identity subverts expectations of traditional Chinese medicine
The market for health and wellness supplements has exploded in recent years. Despite this, one of the oldest forms of alternative medicine, Traditional Chinese Medicine, remains little known about in the US in particular. Founded by Stephanie Tan, new supplement brand Nooci is hoping to bridge this gap for western audiences. The Hong Kong-born, US-educated entrepreneur is hoping to make…...
Brands & Creativity
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Inside the Beano brain
While it remains a hugely successful weekly children’s comic, via its insights consultancy and content studio, the Beano brand is now also a valuable bellwether on the tastes of Gen A...
Gérard DuBois takes top prize at the 2022 V&A Illustration Awards
Now in its 50th year, the V&A Illustration Awards highlights some of the best work being made in the publishing sector – focusing on illustrations for books and book covers as well as journalism. The student strand of the award picks out some of the most promising up-and-coming talent. French illustrator Gérard DuBois took home the Moira Gemmill Illustrator of...
Trippy new Panda Bear and Sonic Boom video subverts well-worn MTV tropes
There’s been no shortage of pinball machines in music video history. Arguably, 2 Unlimited’s No Limits promo preempted today’s nostalgia-harnessing ‘immersive experiences’ (human sized arcade machines! Garish bowling alley-esque murals! Liberal use of shiny foil!); while Blackstreet’s 1999 hit Girlfriend/Boyfriend with Janet Jackson went a step further into ‘menschmaschine’ territory… Source...
Source the perfect shoot location
Whether it’s natural light, versatile space, quirky aesthetics, cost, convenience, or any combination of these, your location choice can truly make or break a shoot. There are countless pitfalls to avoid, and finding something that ticks every box for a complex campaign can fast become a headache. “Light is super important,” begins Karen Rosalie, founder of Rosalie Agency… Source...
What makes a brand collab work?
Brand collaborations can lead to fun, limited edition projects and fresh perspectives. But what makes (or breaks) a good collab?...
How Habito is making mortgages less hellish
Since 2016, Habito has been on a mission to challenge the typical process of getting a mortgage. We explore how the brand is creating a more enjoyable and entertaining experience for homebuyers...
Anthony Burrill shares his creative inspirations in new online archive
Graphic artist, print-maker and designer Anthony Burrill has launched an online archive that reveals the graphic ephemera that inspires his process and works, and makes them available for anyone to download. Burrill first created an archive site back in 2016, which he explains was lost due to an unfortunate internet glitch. The onset of lockdown gave him the time and...
Rick and Morty star in new adidas ad
The new Rick and Morty mini adventure is created by ad agency TBWANeboko in the Netherlands in partnership with Adult Swim and the show’s creators. The 90-second spot sees Morty at the mercy of another Rick idea, as he enlists the help of Mo Salah and Vivianne Miedema to create the X Speedportal boots. Morty (alongside a cartoon Mo and...