Dealing in daft gags and cult music fandom, the Bristol-based T-shirt and print platform has been making us chuckle for eight years now though still struggles with the concept of being a ‘brand’...
Why Evri rebrand needs a reason
Hermes recently rebranded as Evri. Here, Koto’s James Greenfield analyses its new look and asks whether rebrands are enough to change public perception of a struggling brand...
Big Type celebrates the joy of supergraphics
Big Type opens with a brief history of typography, and does a good job of whipping through hundreds of years of developments in design and technology. As it points out, for a long period of time type’s primary function was legibility, but we now live in a drastically different visual landscape. “Today, type design, influenced by both strides in technology...
Nike celebrates Air Max Day with larger than life billboard campaign
Nike’s Air Max has gained a cult following since its launch in 1987. The first Nike shoe to feature visible air pockets in the sole, it has gone on to become one of the brand’s most successful and recognisable sneakers of all time. Taking place on March 26, Nike’s annual Air Max Day celebration is an essential date on every...
The creative explosion of global type
CR explores why ‘non-Latin’ terminology with regards to type is offensive and outdated, and why Arabic, Indic and other world scripts are undergoing a design revolution...
Hornbach’s hilarious new ad sees neglected trees and plants take to the road
Creative Review has long admired Hornbach’s irreverent approach to DIY, as expressed in an ongoing series of spots by agency Heimat Berlin. “There’s a bit of anarchy,” Heimat founder Guido Heffels explained of the brand’s approach in a 2020 interview with CR. “A bit of giving people a good feeling whenever they create, and whatever they work on.” This sense...
The power of the icon
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands...
The power of the icon
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands...
The power of the icon
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands...
The power of the icon
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands...
The power of the icon
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands...
The power of the icon
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands...