Last month, a climate activist attacked the Mona Lisa with cake. The vandalism, which went viral, doesn’t tell us much about climate change, but it says a lot about the enduring appeal of chaos...
Setting up a creative agency? Here’s some money advice
From upfront costs to whether it’s worth shelling out for a studio space, we chat to creative studios about the financial side of setting up shop...
America’s least favourite fish gets a rebrand
Ever heard of Patagonian toothfish? Slimehead? Peekytoe crab? All of these none-too-delicious-sounding fish have been the subjects of successful rebranding campaigns, becoming Chilean sea bass, Orange roughy, and mud crab, in a bid to get people eating them. Chicago-based practice Span Studio is hoping it can work some similar magic on Asian Carp – an invented, catch-all name for various...
JeeYoung Lee on building fantasy origami worlds
One of South Korea’s most promising creatives talents, JeeYoung Lee’s unique approach to world-building has been featured by the likes of the New York Times and earned her commissions from brands including Hermès, Samsung and Tiger Beer. Inspired by her mother’s own oil paintings, Lee dreamed of becoming an artist when she was growing up. As an undergraduate, she regularly...
The Big Issue launches rebrand by JKR
Global creative agency Jones Knowles Ritchie (JKR) has helped to rebrand UK-based organisation the Big Issue as Big Issue Group. The rebrand aims to bring its various divisions including Big Issue Media, home to the organisation’s eponymous magazine, Big Issue Shop, Big Issue E-Bikes, Big Issue Invest, and Big Issue Foundation under a harmonious umbrella brand. A new arm, Big...
There’s Easter eggs aplenty in Sony’s new PlayStation Plus ad
The ad campaign marks the revamp of Sony’s PlayStation Plus subscription service, which gives members access to a catalogue of games. Launched 12 years ago, the service has been expanded to include three different membership options, with the higher levels including game trials and cloud streaming. Instead of going into the benefits of PlayStation Plus, adam&eveDDB has delved into the...
How can brands weather inflation?
Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis...
Ryan Reynolds on how to make advertising fun
Speaking at the Cannes Lions Festival of Creativity last week, actor and marketer Ryan Reynolds shared his thoughts on humour, responding to culture, and managing anxiety; and also introduced his new talent initiative, Creative Ladder...
How can we get better at talking about money?
When it comes to money in the creative industries, a culture of silence perpetuates pay gaps and leaves many shortchanged. We look at how creatives can navigate discussions and why a shift must come from the top down...
A runaway ticket is the star of the National Lottery’s latest ad
The Bobbsey Twins directed the film, which follows main character Mo as he celebrates a lottery win – followed by the disastrous escape of the ticket as it’s caught in a gust of wind. As it makes its bid for freedom down the road and through a busy marketplace, Mo amasses a gang of followers, all intent on helping him...
Ewen Spencer shoots a sticky campaign for Diesel
The name of Diesel’s new range, Track Denim, might conjure images of athleticism and sporting excellence. Though while the campaign to launch the range certainly involves sweat and marathons, the track is nowhere in sight. Instead, we’re taken to the fusty depths of the club under the guidance of Ewen Spencer, who since the 1990s has been documenting young people,...
Cannes Lions 2022 Grand Prix winners round up (and a few reflections)
When it was announced that the Cannes Lions Festival of Creativity, which celebrates the best advertising projects from around the world, was returning to an in-person event this year after two years off due to Covid, it prompted many questions. Would it actually go ahead or would Covid return? Would we all feel comfortable being face to face again? And...