The elegant design of Chilly’s has led the way in the reusable bottles sector. While its growth has been organic so far, it is now using new marketing techniques to expand...
Illustrators reflect on the earth and environment for Vintage’s new collection
The Vintage Earth series brings together a collection of titles exploring the relationship between humanity and the environment. Composed of eight reissued books, the set seeks to connect readers with writing and stories linked to the natural world. Eight artists, drawn from around the world, have created covers for the collection – which features a range of notable authors spanning...
How New Balance went from dad shoe to cool
New Balance lifestyle marketing director Tom Henshaw explains how the sportswear maker embraced its dad shoe status to become one of the hottest brands of the moment...
Canesten is on a mission to educate people about vaginal health
Canesten’s original Vagina Academy campaign launched in Brazil, where it was called Intensivão da PPK, with PPK referring to ‘pepeca’ – a Brazilian slang word for women’s genitals. This first iteration used social media, in particular TikTok, to educate viewers about the vagina – covering everything from pH balance and discussions of what’s ‘normal’, to vaginal infections. It was named...
Chris Bigg on designing Pixies’ new album cover
The former v23 designer discusses his work with Pixies, The Breeders and more — and why he’ll always be resolutely analogue...
Discover the joy of being organised as a creative
Clearly not all creative people are disorganised, just as not all accountants plan out their lives in spreadsheets. But for many there can be a disconnect between free-flowing ideas, curiosity and imagination, and the persistent need to lock everything down into a rules-based system that makes sense for clients, colleagues, and collaborators. Science has debunked the theory that we can...
Coming of age in the Brazilian Amazon
In his debut photo book, Daniel Jack Lyons looks to a remote region in the Amazon, and in the thick of the rainforest, finds communities of young people who embody resilience and care in the face of uncertainty and discrimination. The US-based photographer’s links to the Brazilian Amazon were first established in 2018. By the summer of 2019 he was...
Why design is central to building better brands
A new McKinsey reports shows that placing designers at the heart of businesses enhances growth. But to truly work, designers might need to let go of some long-established habits...
A new online exhibition explores New York’s iconic drag scene
The online solo exhibition features unseen images by the Los Angeles-based fine art photographer, focusing specifically on the Bushwick area of Brooklyn and the annual Bushwig drag festival, which will be celebrating its 11th iteration later this year. Following a period spent working in portrait photography, documenting New York’s “millennial art community”, Waterman found her way to the city’s… Source...
Epic Games: The dreamers of the dreams
Want to know what works in the metaverse? Then look to Epic Games’ Fortnite, which is no longer just a game but an entertainment platform that also hosts music, art, and impressive brand experiences...
A visual snapshot of a century of teenage kicks
Are teenage dreams so hard to beat? While we might each have our own answer to the Undertones’ perennial pop-punk question, a new exhibition devoted to British youth culture certainly shows that those tricky, hormone-packed years are something to celebrate – and hold up a mirror to social history more widely. Grown Up In Britain: 100 Years of Teenage Kicks...
An oral history of Percy Pig
As M&S’ famous character turns 30, we speak to his original creators and the brand team about how he went from a humble sweet to a cultural institution...