From canny collaborations to a deep understanding of how kids interact digitally, Lego has evolved from a physical toy brand to an entertainment juggernaut – all while keeping the humble brick at the heart of what it does...
The rise and rise of science fiction
Sci-fi is a dominant feature of the London exhibition scene at the moment, appearing in shows from the Hayward to the Barbican, Somerset House to the Serpentine Galleries. Why does this genre speak to us so much right now?...
Why typography still packs a punch when it comes to protest
It’s rare that it isn’t a fitting time for an exhibition about the power of protest, but with the recent overturning of Roe v Wade in the US (making abortion effectively illegal in many states), that sense of urgency, anger, and grassroots uprising feels particularly pertinent. The history of protest is hard to document: the idea of a singular, ego-tinged...
Provocative questions to inspire the next generation
It’s no secret that arts education is under immense pressure. Funding is being slashed, its value is being interrogated, and freeform creativity is being squeezed by relentless targets and box-ticking assessments. There’s much to be done to redress the balance, but a key priority must surely be to help young people rediscover the joy of creative exploration. Part of the...
Hornbach has built a sneaker-shaped swimming pool in Berlin
Following a weird and wonderful campaign earlier this year which saw neglected plants escape their garden and drive with reckless abandon to the nearest Hornbach store, the German DIY brand has once more joined forces with agency Heimat Berlin for another equally imaginative project. This time, the focus was Berlin’s Premium Fashion Weekend, and Hornbach seized the chance to show...
Superette: A fresh take on cannabis retail
With its exuberant visual language and store designs, Canadian retail brand Superette is making its mark on the budding legal cannabis industry. Co-founder Drummond Munro explains how design has helped to shake things up...
From Africa showcases some of the continent’s best design work
Art and design publisher Counter-Print has released From Africa, the seventh book in its popular From series, which has so far brought us work from Japan, Scandinavia, Eastern Europe, Latin America, Switzerland and South Korea. Each book is a celebration of the design culture belonging to the different countries and regions. Moving between fashion, illustration, lettering, book design and more…...
How brands can navigate a hybrid future
As new and exciting opportunities emerge in the digital space, brands need to connect the various worlds we live in more than ever. The only way to do this is to think in human terms, not transactional ones...
How Dickies straddles work and play
As the American workwear brand marks its 100th anniversary, we speak to global CMO Sarah Crockett about how Dickies balances different customer bases...
Penguin Classics’ new Marvel Collection marks its first foray into comics
For the first time in its history, Penguin Classics has published a set of comic books. The Marvel Collection, which consists of Black Panther, Captain America and the Amazing Spider-Man, presents beautiful new editions of these iconic stories. As part of the tribute to their lasting significance, each book includes a foreword by a prominent young adult author, speaking on...
Everton unveils new brand identity
Prince Rupert’s Tower, a listed building constructed in the 1700s on Everton Brow, has been a mainstay on Everton’s club crest for decades. The landmark has now taken on a bigger role in the club’s brand system created by DixonBaxi, namely the new typeface, Rupert Condensed. The typeface draws on the building’s angular architecture through slanted details echoing the pitch...
How Chilly’s is evolving into a lifestyle brand
The elegant design of Chilly’s has led the way in the reusable bottles sector. While its growth has been organic so far, it is now using new marketing techniques to expand...

