creativereview

Trippy new Panda Bear and Sonic Boom video subverts well-worn MTV tropes

There’s been no shortage of pinball machines in music video history. Arguably, 2 Unlimited’s No Limits promo preempted today’s nostalgia-harnessing ‘immersive experiences’ (human sized arcade machines! Garish bowling alley-esque murals! Liberal use of shiny foil!); while Blackstreet’s 1999 hit Girlfriend/Boyfriend with Janet Jackson went a step further into ‘menschmaschine’ territory… Source...

creativereview

Source the perfect shoot location

Whether it’s natural light, versatile space, quirky aesthetics, cost, convenience, or any combination of these, your location choice can truly make or break a shoot. There are countless pitfalls to avoid, and finding something that ticks every box for a complex campaign can fast become a headache. “Light is super important,” begins Karen Rosalie, founder of Rosalie Agency… Source...

creativereview

Rick and Morty star in new adidas ad

The new Rick and Morty mini adventure is created by ad agency TBWANeboko in the Netherlands in partnership with Adult Swim and the show’s creators. The 90-second spot sees Morty at the mercy of another Rick idea, as he enlists the help of Mo Salah and Vivianne Miedema to create the X Speedportal boots. Morty (alongside a cartoon Mo and...

creativereview

CitizenM’s new campaign is shot from the perspective of a pillow

KesselsKramer has a longstanding relationship with CitizenM. Previous editions of the agency’s ongoing portrait project have adorned the hotel chain’s new openings across the world, including the ‘misfits and mavericks’ of New York and local artists, creatives and activists in LA. Next up, the agency is marking the opening of the chain’s first hotel in London’s Victoria, along with five...