One of the more unexpected results of the Covid-19 pandemic is the upending of office working for many, and the fierce debates that have accompanied this change. While flexible working was edging its way very slowly into our consciousness prior to Covid – egged on by technology supposedly offering the option for us to work from anywhere – this change...
A snapshot of humankind in Royal Ontario Museum ad
The Royal Ontario Museum in Toronto has launched a new spot, Immortal, that guides us through the history of planet Earth and the civilisations which have shaped it. Directed by Mark Zibert, the film is set underwater, offering an ethereal, dramatic quality to the historic reenactments, and takes an unborn child’s point of view – its mother being Mother Earth....
Gucci ventures into the world of NFTs
Launched last year, Gucci’s online platform Vault looks back across the fashion house’s 100 years of design history with a series of rotating ‘editions’, inspired by the layout of magazines. Now the brand is taking its visual experiment one step further with the platform’s first online exhibition and auction of NFT artworks, which has been created in partnership with marketplace...
How should designers address the cost of living crisis?
With a potential global recession on the horizon, brands are facing complex decisions, which will offer both challenges and opportunities for designers, says Design Bridge’s Tom Gilbert...
A photographic celebration of Manchester’s LGBTQ+ community
Manchester club the Haçienda is synonymous with a few things: Factory Records, New Order, Peter Saville’s design, acid house, and people generally having it large. And while Manchester itself has a rich and storied LGBTQ+ history, the iconic nightclub’s own associations with that community aren’t discussed perhaps as often as they should be. Now a new photography exhibition has opened...
Irma Boom designs new book documenting UAE culture and history
“What started as a conversation amongst family and friends between Dubai and Amsterdam, led us here to the launch of a collection of tales,” says Yasser Bin Khediya – a philanthropist, owner of property development firm YBK Group, and the commissioner of the 50U book. He says the ambition was to celebrate the past, present and future of the country...
Exposure: Steph Wilson
Steph Wilson’s photography uses humour and wit to explore our relationship with our bodies. Gem Fletcher talks to her about her work...
This American Red Cross PSA appeals to horror fans’ love of blood
Neve Campbell – who was in the original 1996 horror hit Scream, as well as several sequels – stars in the spot, which both celebrates and sends up the conventions of the scary movie genre. The film’s atmospheric ambiance is courtesy of cinematographer Caleb Heymann, who was also DOP on Netflix series Stranger Things. It features well-worn tropes including the...
Build your personal brand online
If you’re an individual artist or freelance creative, there can be a lot of equity in what you call yourself. Whether you simply use your given name, create a smart pseudonym, or refer to yourself as a studio or collective, one thing’s for certain: clarity and consistency is key. As your reputation grows, particularly online, crafting and maintaining a personal...
How brands are embracing the noughties revival
Nostalgia marketing is rearing its head once again with a spate of brand comebacks and collabs that are channeling the Y2K aesthetic. But what role should brands be playing in the trend, if any?...
Nike launches futuristic AR experience in China
Nike has unveiled Trove, a stylish digital experience geared towards its customers in China, which celebrates the brand’s collaborations with Matthew M Williams, who helms the Maison Givenchy fashion house, and music artist and producer G-Dragon. Optimised for use on smartphones, the experience uses AR tech to allow users to pan around the unique worlds built for each collaborator according...
Capri Sun releases an animated content series for kids
Best known for turning up in kids’ packed lunches and at picnics, Capri Sun’s latest launch comes not in the form of a new juice range but, more surpisingly, an irreverent animated series on YouTube. Created in collaboration with agency Goodby Silverstein & Partners and animation studio Blinkink, Break Free TV is a five-part mini-show designed to provide a sip-sized...

