creativereview

New ads for ‘healthier’ ice cream brand Halo Top send up self-care clichés

Low-calorie ice-cream brand Halo Top has long been known for injecting a healthy dose of humour into its ads: a 2019 campaign based around the idea ‘ice cream for adults’ was a brilliantly bleak tableaux of children’s positive illusions about the world being shattered; while 2017’s Eat the Ice Cream took a Black Mirror-ish turn as dessert’s simple pleasures became...

creativereview

Why our future depends on creativity

It’s hard to imagine a world without creativity. In myriad ways, it’s the rich lifeblood of our society; the crucial difference between simply being alive and actually living. It shapes our environment and drives us all forward. And yet, in the UK at least, it’s under relentless pressure from the roots up. If we don’t give arts education the investment...