Founded in 2019, wholesale online marketplace Ankorstore aims to make it as easy to start a shop as making a website, providing a platform where independent retailers and brands can meet and trade. Today, it works with roughly 250,000 retailers and over 20,000 brands. The company approached Pentagram partner Angus Hyland and his team to create a new strategy and...
Ankorstore’s new identity blurs the lines between physical and digital retail
Founded in 2019, wholesale online marketplace Ankorstore aims to make it as easy to start a shop as making a website, providing a platform where independent retailers and brands can meet and trade. Today, it works with roughly 250,000 retailers and over 20,000 brands. The company approached Pentagram partner Angus Hyland and his team to create a new strategy and...
Why the creative industry needs Channel 4
With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity...
New Lacoste campaign emphasises the brand’s ageless style
Created by BETC, the new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater is shown in the same bucket hat as a little girl; a young guy is shown in the same bright pink Lacoste polo shirt as an older woman; and a man and woman exchange glances...
New ads for ‘healthier’ ice cream brand Halo Top send up self-care clichés
Low-calorie ice-cream brand Halo Top has long been known for injecting a healthy dose of humour into its ads: a 2019 campaign based around the idea ‘ice cream for adults’ was a brilliantly bleak tableaux of children’s positive illusions about the world being shattered; while 2017’s Eat the Ice Cream took a Black Mirror-ish turn as dessert’s simple pleasures became...
What should the metaverse look like?
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers...
Why our future depends on creativity
It’s hard to imagine a world without creativity. In myriad ways, it’s the rich lifeblood of our society; the crucial difference between simply being alive and actually living. It shapes our environment and drives us all forward. And yet, in the UK at least, it’s under relentless pressure from the roots up. If we don’t give arts education the investment...