creativereview

Base Design’s Museum of Fine Arts rebrand shows it’s “not just for the elite”

Base Design’s New York office has rebranded the Museum of Fine Arts in Boston (MFA), creating new positioning that aims to “remind all Bostonians that its spaces and collections are for everyone, not just the elite”. MFA has one of the most comprehensive arts collections in the Americas, according to Base, with works ranging from historical masterpieces to contemporary icons....

creativereview

Wieden+Kennedy’s Samsung spot plays on the doubts of iPhone loyalists

Apple’s iPhone is practically ubiquitous, yet many critics claim that the tech giant simply sells the same phone every year, with only minor improvements. In contrast, Samsung has at least attempted to break the mould with its novel foldable smartphones – which, after some initial teething problems, have made waves in the tech industry. Samsung’s new campaign, titled Join the...