We chat to CEOs Chris Kay at Saatchi & Saatchi and Ajaz Ahmed at AKQA about what it means to drive forward creativity at top agencies — and how they balance that with the ‘business’ side ...
New exhibition at the Modernist gallery finds life in old slide film
Out of Time is a project devised for the Manchester Modernist Society by Bill Mather, after he stumbled upon a stash of slide films from the 1970s discarded in a haberdashery shop in Timperley, Greater Manchester. “Sometimes you go looking for one thing and you find another,” says Mather. “I found these slide films in a bag under some polyester...
Dionne Kitching on why play is better than perfectionism
The Manchester-based artist tells CR how embracing the element of chance, and stopping the endless quest for perfection, restored her love of illustration and gave her work a new lease of life...
CNET’s new identity is inspired by the golden era of journalism
Since launching in 1994, US media brand CNET (an abbreviation of Computer Network) has become a trusted source for reporting and advice on all things related to technology and digital culture. As tech has evolved over the last two decades to influence almost every aspect our lives, the media company decided to expand its coverage and advice to what matters...
Why Ustwo became employee owned
We speak to the studio’s CEO, Carsten Wierwille, about its journey from being founder-run to becoming an Employee Ownership Trust, and how it hopes to inspire other creative businesses to do the same...
How BBC One’s new idents were made
BBC One’s new idents position the channel as the glue between us all. “We wanted to show how the channel connects us all in some way, whether you tune into BBC Breakfast each morning, EastEnders in the evening or simply tune into Eurovision once a year,” the BBC Creative team told CR. The idea of making connections led to the...
Leo Burnett India uses wall art to help educate girls about periods
Leo Burnett India has created a series of murals in remote Indian locations that aim to help educate girls about puberty and periods. The campaign, The Missing Chapter, was created with sanitary product brand Whisper (known as Always in the UK) as part of its Keep Girls in School initiative, which looks to change the fact that one in five...
D&AD awards five coveted Black Pencils in its 2022 ceremony
AD handed out its awards, which celebrate the very best creative work across advertising and design, via two digital award ceremonies which took place on May 25 and 26. Hundreds of the industry body’s much-prized Pencils (which now include Wood, Graphite, Yellow, White and Black Pencil awards as well as special categories such as Side Hustle, Future Impact and Collaborative)...
Wieden + Kennedy London hosts an exhibition of photography from Ukraine
The images featured at the agency are curated by Kateryna Radchenko, director of Odesa Photo Days Festival, who is currently working with photographers at the frontlines in Ukraine. The work is displayed on digital screens, meaning it can be regularly updated with new images from photographers on the ground. The 16 featured artists are Yurko Dyachyshyn, Andriy Lomakin, Volodymyr Petrov…...
The creative potential of 3D billboards
The humble billboard is evolving as creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. Here, Alex Wilson, ECD at brand experience agency Amplify, examines what they offer for brands...
The apps fighting food waste
In the face of both climate and financial crises, we look at how companies are harnessing technology to reduce the staggering amount of food that gets thrown away, and whether tech alone is the answer...
B&Q launches enigmatic new poster campaign
Shot by photographer James Day, who is known for his work for the New York Times, New Yorker and Wallpaper, the new B&Q ads are simple yet beautiful. Each features a mobile phone with a B&Q product bursting from it, including paint, a roll of wallpaper and a bloom of flowers. The only text accompanying this is the brand’s web...