creativereview

Anna Haifisch’s illustrations offer up a warped version of cute

Anna Haifisch has a beautifully singular, surreal way of discussing and sending up artists, art, and the ‘art world’. Strange, animal-heavy, and sometimes tear-jerkingly pathos-laden, her work has long explored the nuances, trials and tribulations of what it means to create. Haifisch’s book The Artist was published in 2016, having previously been serialised in comic form on Vice… Source...

creativereview

A playful new visual identity for Pret

Pret has come a long way since opening its first shop in London in 1986. By the 2010s, the café chain had become the to go-to source of expenditure for harried and hungry office workers, spawning what seemed to be a Pret on every corner of central London. Despite a challenging time during the pandemic when city life effectively ground...

creativereview

Wolff Olins overhauls GSK’s identity

Wolff Olins has created the new brand identity for global healthcare company GSK (formerly GlaxoSmithKline), aiming to better express its focus on innovation. The agency was brought on board around 18 months ago having won a competitive global pitch to help GSK develop its new purpose, voice and identity. According to David Stephens, executive strategy director at Wolff Olins, GSK...