With its irreverent illustrated characters and laidback personality, coffee products brand Minor Figures is offering a fresh take on the often divisive plant-based market. Co-founder Stuart Forsyth talks to us about challenging the challenger brand narrative...
Dave McKean reimagines classic gothic fantasy The Gormenghast Trilogy
The new box set edition is published by the Folio Society, and encompasses all three books in the series – Titus Groan, Gormenghast, and Titus Alone – penned by late author Mervyn Peake. Dave McKean’s artworks offer a fresh visual interpretation of the fascinating, gothic world of Gormenghast, with his work drawing heavily on the bird motifs that run throughout...
A hooky identity for fishing company Big C Charters
Big C Charters was named after its founder and captain, former pro basketball player Christian Cavanaugh, and his reputation for the biggest catches. His towering height of 6 foot 8 inches informed the new outstretched identity for the charter company, which runs fishing trips and excursions in the San Francisco Bay Area. Led by Mucho, the identity’s crowning feature is...
Struggling to come up with baby names? Ikea can help
Ikea has long been known for the quirky naming of its products, which from the get go have been named after Scandinavian towns, lakes, and other geographical features, but also traditional boys and girls names. For the brand’s new ad campaign for Norway, created by Try ad agency, it is leaning into its skill for coming up with unusual monikers...
Did somebody say Just Eat?
McCann London discusses how it made one of the most recognisable — and polarising — pieces of sonic branding around today...
Yelena Yemchuk’s ode to Odesa
There’s an image towards the beginning of Yelena Yemchuk’s new photo book, Odesa, of two young people. One leans on the shoulder of another more upright, more alert person, whose sleeveless shirt reads: ‘Sometimes you find yourself in the middle of nowhere’. That’s the sentiment that the book leaves you with. Ukraine’s third largest city, Odesa is by no means...
Emma Raducanu talks about perfection in new Nike spot
After Emma Raducanu came from pretty much nowhere to win the US Open last year, many speculated at the brands that would be clamouring to sign her up to sponsorship deals. And thus it’s come to pass, with Raducanu making appearances in ads for Porsche, Evian, and Vodafone, to name but a few. Her appearance in a new spot for...
Starface is the viral skincare brand normalising acne
We speak to the team behind Starface about how it is using creativity, collaborations and a killer TikTok strategy to become the skincare brand of choice for Gen Z...
What role should photographers play at protests?
Jeremy Jeffs has spent years capturing a huge variety of protests, and he believes photographers are critical to documenting the changing state of democracy and holding power to account...
Emily López’s digital artworks are an acid colour trip
Emily López has had quite the journey over the last ten years, living in Atlanta, Bogotá and now New York, and trading an impressive advertising CV for life as a freelance artist. After a lengthy stint working as a graphic designer at Ogilvy & Mather, DDB and Vice – all in Colombia where her family lives – she decided the...
The return of Cannes Lions
Next week marks the first Cannes Lions Festival of Creativity since 2019. Our ad correspondent, Ben Kay, ponders what might be different this time around...
A new photo book is capturing the beauty of birds
Imbued with wide-ranging symbolism – from joy or dread to death or divinity – the bird has long been a source of inspiration for creatives. Some of the best-known admirers of our feathered friends have ranged from Pablo Picasso to photographer Eric Hosking, whose 60-year career saw him break new ground in how birds are documented. “Today, birds are a...