As new and exciting opportunities emerge in the digital space, brands need to connect the various worlds we live in more than ever. The only way to do this is to think in human terms, not transactional ones...
How Dickies straddles work and play
As the American workwear brand marks its 100th anniversary, we speak to global CMO Sarah Crockett about how Dickies balances different customer bases...
Penguin Classics’ new Marvel Collection marks its first foray into comics
For the first time in its history, Penguin Classics has published a set of comic books. The Marvel Collection, which consists of Black Panther, Captain America and the Amazing Spider-Man, presents beautiful new editions of these iconic stories. As part of the tribute to their lasting significance, each book includes a foreword by a prominent young adult author, speaking on...
Everton unveils new brand identity
Prince Rupert’s Tower, a listed building constructed in the 1700s on Everton Brow, has been a mainstay on Everton’s club crest for decades. The landmark has now taken on a bigger role in the club’s brand system created by DixonBaxi, namely the new typeface, Rupert Condensed. The typeface draws on the building’s angular architecture through slanted details echoing the pitch...
How Chilly’s is evolving into a lifestyle brand
The elegant design of Chilly’s has led the way in the reusable bottles sector. While its growth has been organic so far, it is now using new marketing techniques to expand...
Illustrators reflect on the earth and environment for Vintage’s new collection
The Vintage Earth series brings together a collection of titles exploring the relationship between humanity and the environment. Composed of eight reissued books, the set seeks to connect readers with writing and stories linked to the natural world. Eight artists, drawn from around the world, have created covers for the collection – which features a range of notable authors spanning...
How New Balance went from dad shoe to cool
New Balance lifestyle marketing director Tom Henshaw explains how the sportswear maker embraced its dad shoe status to become one of the hottest brands of the moment...
Canesten is on a mission to educate people about vaginal health
Canesten’s original Vagina Academy campaign launched in Brazil, where it was called Intensivão da PPK, with PPK referring to ‘pepeca’ – a Brazilian slang word for women’s genitals. This first iteration used social media, in particular TikTok, to educate viewers about the vagina – covering everything from pH balance and discussions of what’s ‘normal’, to vaginal infections. It was named...
Chris Bigg on designing Pixies’ new album cover
The former v23 designer discusses his work with Pixies, The Breeders and more — and why he’ll always be resolutely analogue...
Discover the joy of being organised as a creative
Clearly not all creative people are disorganised, just as not all accountants plan out their lives in spreadsheets. But for many there can be a disconnect between free-flowing ideas, curiosity and imagination, and the persistent need to lock everything down into a rules-based system that makes sense for clients, colleagues, and collaborators. Science has debunked the theory that we can...
Coming of age in the Brazilian Amazon
In his debut photo book, Daniel Jack Lyons looks to a remote region in the Amazon, and in the thick of the rainforest, finds communities of young people who embody resilience and care in the face of uncertainty and discrimination. The US-based photographer’s links to the Brazilian Amazon were first established in 2018. By the summer of 2019 he was...
Why design is central to building better brands
A new McKinsey reports shows that placing designers at the heart of businesses enhances growth. But to truly work, designers might need to let go of some long-established habits...