Panóptico de Actualidad Gráfica y Visual
Neve Campbell – who was in the original 1996 horror hit Scream, as well as several sequels – stars in the spot, which both celebrates and sends up the conventions of the scary movie genre. The film’s atmospheric ambiance is courtesy of cinematographer Caleb Heymann, who was also DOP on Netflix series Stranger Things. It features well-worn tropes including the...
If you’re an individual artist or freelance creative, there can be a lot of equity in what you call yourself. Whether you simply use your given name, create a smart pseudonym, or refer to yourself as a studio or collective, one thing’s for certain: clarity and consistency is key. As your reputation grows, particularly online, crafting and maintaining a personal...
Nostalgia marketing is rearing its head once again with a spate of brand comebacks and collabs that are channeling the Y2K aesthetic. But what role should brands be playing in the trend, if any?...
Nike has unveiled Trove, a stylish digital experience geared towards its customers in China, which celebrates the brand’s collaborations with Matthew M Williams, who helms the Maison Givenchy fashion house, and music artist and producer G-Dragon. Optimised for use on smartphones, the experience uses AR tech to allow users to pan around the unique worlds built for each collaborator according...
Best known for turning up in kids’ packed lunches and at picnics, Capri Sun’s latest launch comes not in the form of a new juice range but, more surpisingly, an irreverent animated series on YouTube. Created in collaboration with agency Goodby Silverstein & Partners and animation studio Blinkink, Break Free TV is a five-part mini-show designed to provide a sip-sized...
Since its original launch in 2019, ITV’s Britain Get Talking campaign has taken various forms. It launched as a pause in the live broadcast of Britain’s Got Talent, when presenters Ant and Dec asked viewers to take a moment to talk to their loved ones, and later continued with messages of support and encouragement during the Covid-19 lockdowns. This new...
Brands often talk about ‘iconic’ logos, but generations of children that grew up reading Ladybird books are likely to agree that the publisher’s red and black beetle symbol really does belong in that category. The imprint, which is now part of Penguin Random House, published its first titles in 1914, and since then the company has always used a ladybird...
Following the opening of Figures of Speech, a retrospective of Virgil Abloh’s work at the Brooklyn Museum, curator and collaborator Antwaun Sargent talks about Abloh’s wide-ranging influence on culture...
Creative agency Droga5 London has worked with Amazon Books to launch its new global campaign, That Reading Feeling Awaits, which aims to “celebrate the place of books at the foundation of culture”. The campaign includes six different videos which combine animation with footage of different readers to denote different book genres, which come together to demonstrate the magic of reading…...
Set up in 2020 by Alexander Fitzgerald, Tommy Toner and Daniel McClure, broadband company Cuckoo offers rolling contracts as well as 12-month plans, promises to get customers online within 24 hours, and invests a percentage of each bill in improving internet access around the world. The provider has just unveiled a new identity, designed by Studio Output, to help Cuckoo...
From bed-in-a-box businesses to CBD supplements, the sleep wellness market has exploded in recent years. We explore how creativity is setting brands apart...
With San Pellegrino, Lilt and Sprite embracing stripped back looks, we discuss what’s going on in drinks branding, and the dangers and joys of minimalism...
