creativereview

Why are digital products so complicated?

Digital apps and products are essential to our lives now – whether it’s how we do banking, socialise, or entertain ourselves. Yet sometimes getting what you want from them can be really hard work. So for this latest edition of Creativity Sucks! – CR’s new podcast series that examines some of the challenges and annoyances of the commercial creative industry...

creativereview

Monzo reveals cheery brand refresh

Launched in 2015, Monzo is heralded for breaking the curse of dry, corporate brands in the personal banking sector. Its uplifting colours, down-to-earth voice and intuitive experience marked a clean break with the traditional banks, winning over a generation of millennials and beyond. A raft of challenger banks joined Monzo’s ranks in the 2010s, and more recently, personal finance brands...

creativereview

The poetry of Palace’s product copy

Product copy and ecommerce texts aren’t known for being particularly sexy, but from time to time, amongst the rubble, real gems can be found. Take online record store Boomkat, which has editorialised its product pages, transforming space often used for cut-and-paste artist bios and album summaries into insightful reviews. Or there’s Palace, the irreverent skateboarding brand… Source...

creativereview

Vintage billheads inspired Mucca’s bevelled branding for the Tin Building

The Tin Building in New York is home to an impressive set of businesses, including 12 restaurants, four bars and three markets, all located in what was once the Fulton Fish Market. Mucca recalls the area’s history in brilliant detail, describing it as “a bustling commercial hub full of salty characters, wise guys, and chefs looking for the freshest catch”....

creativereview

TK Maxx kicks off Christmas with quirky ad

The Christmas campaign season is playing out differently this year. Ads are arriving earlier to avoid media clashes with the 2022 World Cup in Qatar, which starts late November. And of course, there’s the small matter of a cost-of-living crisis to contend with. Retail company TK Maxx has burst out of the starting blocks on both counts, with the first...