creativereview

Sainsbury’s festive fairytale ad is all about the Christmas pudding

It’s been an unseasonably challenging couple of years for Christmas ads, as brands were forced to grapple with how to address the festive season in the wake of the pandemic. This year has brought little respite either, thanks to the rapidly unravelling cost of living crisis. Unsurprisingly, some retailers, such as TK Maxx, have focused on cost-saving in their Christmas...

creativereview

Shelter’s new film has a heart-wrenching twist

The homelessness charity’s new film sets out to expose the grim reality of the UK’s 119,500 children who’ll wake up on Christmas Day in bleak, temporary accommodation. However that’s not immediately made obvious to viewers. Brave Face opens on Jayden, practicing his best smile in the mirror, and deploying it in response to the day-to-day hardships of school, including no...

creativereview

Rottingdean Bazaar and Annie Collinge create new Dry Cleaning album artwork

When south London-based band Dry Cleaning’s Scratchcard Lanyard video emerged in 2020, it soon became one of the standout songs (and videos) of the whole year; combining deadpan vocal delivery, a teeny tiny disco ball (indeed, a whole teeny tiny disco), lyrics lifted wholesale from Tampax ad slogans, and a surreal-leaning aesthetic that dances beautifully on the line between smart...

creativereview

Creative Review’s Annual Awards 2023 are now open for entries

Now in its 20th year, Creative Review’s Annual Awards celebrates the best commercial creative work across a wide range of disciplines – advertising, design, digital, music, film and TV, and gaming. Each year we enlist an esteemed panel of judges to examine the entries and determine what’s been the most powerful, innovative, beautiful and effective examples of creativity from the...