Saatchi & Saatchi has updated its ‘pregnant man’ campaign following the US Supreme Court’s ruling that abortion is no longer a protected right, overturning the 1973 landmark Roe v Wade decision that decriminalised abortion across the United States. The ruling effectively removes the right to an abortion from the US constitution and places it in the power of state legislatures....
Martin Wecke on why we’re approaching the metaverse all wrong
The Berlin-based designer and developer also suggests we might be seeing a return to MySpace-like styles and values in web design...
Will Netflix spark a rebirth in great ads?
Netflix has recently announced that it will offer a lower-priced subscription featuring advertising. Here, Ben Kay explores what opportunities it might offer the ad industry...
HP leans into the hybrid working debate in new ad
One of the more unexpected results of the Covid-19 pandemic is the upending of office working for many, and the fierce debates that have accompanied this change. While flexible working was edging its way very slowly into our consciousness prior to Covid – egged on by technology supposedly offering the option for us to work from anywhere – this change...
A snapshot of humankind in Royal Ontario Museum ad
The Royal Ontario Museum in Toronto has launched a new spot, Immortal, that guides us through the history of planet Earth and the civilisations which have shaped it. Directed by Mark Zibert, the film is set underwater, offering an ethereal, dramatic quality to the historic reenactments, and takes an unborn child’s point of view – its mother being Mother Earth....
Gucci ventures into the world of NFTs
Launched last year, Gucci’s online platform Vault looks back across the fashion house’s 100 years of design history with a series of rotating ‘editions’, inspired by the layout of magazines. Now the brand is taking its visual experiment one step further with the platform’s first online exhibition and auction of NFT artworks, which has been created in partnership with marketplace...
How should designers address the cost of living crisis?
With a potential global recession on the horizon, brands are facing complex decisions, which will offer both challenges and opportunities for designers, says Design Bridge’s Tom Gilbert...
A photographic celebration of Manchester’s LGBTQ+ community
Manchester club the Haçienda is synonymous with a few things: Factory Records, New Order, Peter Saville’s design, acid house, and people generally having it large. And while Manchester itself has a rich and storied LGBTQ+ history, the iconic nightclub’s own associations with that community aren’t discussed perhaps as often as they should be. Now a new photography exhibition has opened...
Irma Boom designs new book documenting UAE culture and history
“What started as a conversation amongst family and friends between Dubai and Amsterdam, led us here to the launch of a collection of tales,” says Yasser Bin Khediya – a philanthropist, owner of property development firm YBK Group, and the commissioner of the 50U book. He says the ambition was to celebrate the past, present and future of the country...
Exposure: Steph Wilson
Steph Wilson’s photography uses humour and wit to explore our relationship with our bodies. Gem Fletcher talks to her about her work...
This American Red Cross PSA appeals to horror fans’ love of blood
Neve Campbell – who was in the original 1996 horror hit Scream, as well as several sequels – stars in the spot, which both celebrates and sends up the conventions of the scary movie genre. The film’s atmospheric ambiance is courtesy of cinematographer Caleb Heymann, who was also DOP on Netflix series Stranger Things. It features well-worn tropes including the...
Build your personal brand online
If you’re an individual artist or freelance creative, there can be a lot of equity in what you call yourself. Whether you simply use your given name, create a smart pseudonym, or refer to yourself as a studio or collective, one thing’s for certain: clarity and consistency is key. As your reputation grows, particularly online, crafting and maintaining a personal...