While most back-to-school campaigns tend to blend into a sea of samey school uniform commercials, Nike is approaching this highlight in the children’s calendar differently this year. In its new campaign, Never Done Playing, the sportswear brand focuses on finding the magic in the mundane by transforming everyday chores into sporting events The campaign is led by creative consultancy Soursop…...
Why we need to promote the creative industry in schools
Key to bringing new, diverse talent into the creative industry is to raise awareness at a school level, where the career opportunities it brings are still too often opaque and misunderstood...
Good Reads: Sick magazine doesn’t sugar-coat stories of illness and disability
Inspired by her own experiences of chronic illness, Olivia Spring founded Sick magazine during her studies at Goldsmiths University in London. Originally from New York, she had come to the UK to pursue a degree in journalism when – suffering from fluctuating health and unemployment as a result – she had the idea of creating a platform to support herself...
Closing the class gap in the creative industries
Despite urgent calls for diversity, the creative industries remain overwhelmingly middle-class. We look at what can be done to allow new voices in...
Gradwatch 2022: Hanna Norberg-Williams, Camberwell College of Arts
Inhabiting a mixture of absurdism, surrealism and existentialism, Hanna Norberg-Williams’ illustrations are instantly recognisable, thanks to their distinctive use of coloured and textured environments and characters. The multi-disciplinary designer (who uses they/them pronouns) moved from Cardiff to London in 2019 to study illustration at Camberwell College of Arts. At the time… Source...
Does advertising education need a rethink?
We talk to former Watford Advertising Course leader Tony Cullingham and BBH’s Helen Rhodes about bringing back the agency’s scheme, Barn, in a new format that responds to what the industry needs now...
Creative Review launches new virtual talk series
We at CR would love you all to join us for a new virtual talk series that begins on September 7 at 4pm BST. The series will address the complex landscape for brands today and the many challenges that they face to reach customers. Creativity and design are key to helping brands provide a coherent experience for customers across everything...
Gradwatch 2022: Bola Meshioye, Manchester School of Art
Originally from Nigeria, Bola Meshioye’s work is firmly rooted in an appreciation for her home country, culture and people. Primarily a digital artist, the illustrator also enjoys working with traditional media including pencils and ink to create her colour-drenched artworks. Meshioye moved to the UK in 2019 to pursue a higher education in the arts, opting to study illustration with...
German Cancer Aid rethinks the beach warning flag to tackle melanoma
Every year, 400 people die in Germany in drowning accidents. While this statistic might make you more wary next time you head to the beach, German Cancer Aid’s new campaign is highlighting an even more worrying stat: eight times more people die from melanomas caused by sun. In order to spread the word about the dangers of UV radiation, the...
How brands are shaping the face of pickleball
We speak to the brands and creatives who are helping carve out a refreshingly accessible visual language for one of the world’s fastest growing sports...
Gradwatch 2022: Jack McKeon, Limerick School of Art and Design
Jack McKeon’s portfolio is impressive in its breadth of media (packaging design, branding, illustration, animation) as well as its range of themes. At times, it’s commercially astute and slickly professional, at others, it’s using animation to explore ideas around community and societal division, or examining Irish cultural idiosyncrasies and the country’s deepening housing crisis. Source...
A soulful identity for furniture brand Symbol
Symbol is a hi-fi storage brand that creates home listening setups, specialist furniture and other storage solutions geared towards vinyl lovers. The brand’s mid-century modern design ethos has been carried over into the new visual identity created by Danny Miller’s Brooklyn-based creative studio High Tide, fresh from launching another period-inspired project for appliance manufacturer Airsign. Source...