creativereview

‘Abundance is a craft’: Inside Huntington Bank’s new brand identity

The Huntington National Bank, based in Columbus, Ohio, has unveiled a new brand world designed in partnership with global creative studio Koto. Built around the idea that ‘Abundance is a craft’, this update aligns with Huntington’s gradual shift from ‘Midwest mainstay to a national powerhouse’. Founded in 1866, Huntington has long prided itself on being an accessible… Source...

creativereview

Yoshi liqueur brings matcha taste to the modern drinker

Global creative agency Saint-Urbain has unveiled its latest branding project: a visual framework for a first-of-its-kind premium matcha liqueur brand called Yoshi. Looking to shake up the spirits market, Yoshi has tapped into the meteoric rise in popularity of the green tea beverage and reimagined its flavour in an entirely new context. Inspired by the age-old ritual of matcha preparation…...