creativereview

Tom Gauld’s new book collects nearly two decades of literary cartoons

Following the release of his book Department of Mind-Blowing Theories in 2020, which brought together his extensive work for New Scientist magazine, London-based cartoonist and illustrator Tom Gauld has announced the publication of another collection of cartoons – this time featuring his weekly comic strips for the Guardian. Released by Canongate, Revenge of the Librarians is testament to Gauld’s… Source...

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Gucci’s new campaign is an ode to the genius of Stanley Kubrick

Since joining Gucci in 2015, Alessandro Michele has challenged the fashion world’s status quo with his cutting-edge designs and brilliantly offbeat campaigns, which are typically laden with historical and pop culture references. The fashion house’s AW22 campaign is further proof of the creative director’s ability to surprise and delight audiences, paying homage to the work of none other than… Source...

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Gradwatch 2022: Marina Garcia Salcedo, Nottingham Trent University

“I think I’ve always enjoyed packaging, even before university,” says Nottingham Trent University graduate, Marina Garcia Salcedo. This much is evident from her portfolio, which features a range of bright, colourful projects that lean heavily into the world of packaging. There’s Gutted, a probiotic beer brand that features chunky type and geometric shapes; Mush, a mushroom coffee brand with a…...

creativereview

Leibniz unveils a tasty new look

Founded in 1889 by Hermann Bahlsen, German family enterprise Bahlsen is one of Europe’s most successful confectionary companies. Arguably its most famous brand is Leibniz, which is instantly recognisable thanks to its teeth-shaped design and the ‘Leibniz Butterkeks’ typeface imprinted on the biscuit. While perceptions of Leibniz today are steeped in history, brand agency Auge Design was tasked… Source...

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Gradwatch 2022: Ying Zeng, London College of Communication

Originally from China, Ying Zeng’s introduction to animation, while studying at Jiangnan University in Jiangsu Province, wasn’t exactly what she’d expected when she embarked on a creative career. “I didn’t have the luxury of freedom to experiment with themes or techniques,” she tells CR. “Students were told to follow instructions and do tedious daily practice on standard industry software… Source...

creativereview

Why businesses should be led by designers

The pandemic forced digital transformation upon many companies sooner than planned, but digital-first experiences and brand interactions are undoubtedly here to stay. Consensus is growing that design deserves a seat at the top table of global business as we shape how the brands of the future look and behave. In a blog post explaining his choice to invest in collaborative...