Perhaps one of the most overused job titles around, a creative director can mean everything from a loose celebrity collab to a hands-on leader. Does the role need to be better defined?...
How R/GA is making the hybrid experiment work
We talk to R/GA London’s Rebecca Bezzina about the highs and lows of going fully flexible, and how the agency has created a hybrid and remote working environment that’s helping it to flourish...
Ronan Mckenzie on the importance of sharing knowledge
Photographer, arts space owner and fashion designer Ronan Mckenzie knows what it means to graft. She talks to us about the importance of transparency in carving a path for herself and others to follow...
Wieden+Kennedy’s Samsung spot plays on the doubts of iPhone loyalists
Apple’s iPhone is practically ubiquitous, yet many critics claim that the tech giant simply sells the same phone every year, with only minor improvements. In contrast, Samsung has at least attempted to break the mould with its novel foldable smartphones – which, after some initial teething problems, have made waves in the tech industry. Samsung’s new campaign, titled Join the...
Ideas for people who hate advertising
Pancho Cassis, the global CCO of ad agency David, is known for campaigns that surprise and subvert expectations. He talks to us about getting the best out of his teams and why he advocates for cautious growth...
The merging of technology and spirituality
While big tech has in the past been accused of co-opting spirituality to seduce audiences and staff, emerging tech pioneers are respectfully building positive futures inspired by ancient wisdoms...
Pinterest sticks two fingers up at self-doubt in witty new campaign
It feels like social media channels are jostling for position of late. As Instagram attempts to steal some of TikTok’s roaring success with its new focus on reels, and BeReal pops up to offer a different vibe, it suddenly seems like some of these mega brands that have dominated our lives for the past decade and a half are in...
How Accumulate’s new project hopes to smash industry entry barriers
Increasing diversity in the workplace has well-documented benefits – from accessing new pools of creative talent, to gaining new perspectives that draw upon different life experience and backgrounds. This is something that Accumulate: The Art School for the Homeless has long been passionate about harnessing. The school was created in 2013 and funded its first few workshops by making jam....
A show by censored artists exploring creative censorship
Who gets to decide what’s appropriate for public consumption? That’s the question at the heart of a new exhibition at Mayfair-based gallery Unit London, titled Sensitive Content. The show presents works spanning the 1940s to the present day which have been deemed unfit for display for various reasons; but many of the pieces are united by the fact they “platform...
Fighting is good, according to KesselsKramer’s new Monopoly campaign
Amsterdam-based agency KesselsKramer has worked with Monopoly’s parent company Hasbro’s Benelux department to create a new campaign that celebrates the more conflict-heavy aspects of the real estate board game. With the game so well-known around the world, the aim was to come up with something new, but which speaks to the reality of the game. “Soon after getting into it…...
How Oliver Sim’s gory, glorious album art was made
We speak to Oliver Sim, designer Vasilis Marmatakis and director Yann Gonzalez about translating Sim’s debut album, Hideous Bastard, into a queer horror extravaganza...
Charlene Prempeh on unlocking creativity
The founder of A Vibe Called Tech believes wholeheartedly in the power of research and how it can help the creative industry move beyond its assumptions to make brilliant, relevant work...