The travel industry as we know it will undergo enormous change in the next three decades. Here innovation lab Possible Future paints a picture of the risks and opportunities...
Niko J Kallianiotis captures Athens’ multitudes
With his latest photo book Athênai: In Search of Home, Niko J Kallianiotis portrays Athens through fresh eyes. The photographer grew up in the Greek capital but moved to the US when he was young – his first photo book, America in a Trance, was based in his adopted home of Pennsylvania. Athênai conveys the city’s multiculturalism, the persistent contrast...
Should more ad agencies have a CPO?
Melody Sylvester, TBWALondon’s new chief production officer, talks to us about her vision for the role and the message it sends to the industry...
Witty Australian Lamb ad examines what it means to be ‘Un-Australian’
In our polarised times, a range of shortcut expressions have emerged that aim to sum up where someone sits on the political spectrum. While in the UK, these still tend to circle around Brexit, in Australia there is the term ‘Un-Australian’, which is levelled at anyone deemed to be doing … well, anything really. This makes the term ripe for...
Mother Design’s branding for Peerspace is inspired by its users
Since 2014, Peerspace has been opening doors to rentable spaces in cities across the world, from photo studios to meeting rooms to bars. The network allows users to hold personal and professional events in unique locations and community is at the heart of the business. To communicate this better, Peerspace enlisted the skills of Mother Design to create new branding...
How to make brand guidelines fit for purpose
Too often, brand guidelines become a straitjacket for brands, says Harbour creative partner Grant Parker. Here he explains how thinking about them differently can benefit brands in a complex world...
How to build better work environments for new creatives
Marc Lewis, dean of London’s School of Communication Arts 2.0, discusses why a more thoughtful, empathetic approach – and more present CDs and ECDs – are critical for supporting industry newcomers...
Cadbury’s subtle new spot focuses on generosity
Created by VCCP London, the new film for Dairy Milk focuses on an exchange between a father and daughter. Set in a garage where the daughter is doing the nightshift and her dad is filling up his car, the spot uses few words to express a loving, if seemingly slightly complex, relationship. We might be a long way away from...
Center Parcs Europe’s rebrand goes back to nature
The green bird and blue type that were the focal point of the holiday brand’s previous identity have been replaced with a softer colour palette and a tree-shaped symbol that DesignStudio says harks back to the company’s mission of reconnecting guests with nature. Center Parcs Europe has 29 holiday destinations across mainland Europe, including Parcs in the Netherlands, France, Germany...
We’ve extended the deadline for our Annual Awards
Creative Review’s Annual Awards are back for 2023 and, like every year, are celebrating some of the best examples of commercial creativity. Our awards cover a range of disciplines, spanning everything from big rebrands and ad campaigns through to music videos, websites, apps, title design, PR, and the list goes on. Our judges assess entries to find the most powerful,...
What would David Abbott do?
David Abbott may have retired from advertising in 1998, but fresh from producing a new podcast series about the legendary adman, Ben Kay explains why his work is as relevant today as it ever was...
Cooking steals the show in Gousto’s new campaign
The witty new campaign is centred around a TV spot which aired in the UK over the Christmas break, and sees characters in a period drama distracted by scenes in a kitchen where a Gousto meal is being prepared. All the typical period drama tropes are on display, including a pair of star-crossed lovers who are pursued by an over-bearing...