Creative director Adam Rix talks through the plans for the new venture, and discusses the rise of design within ad agencies...
Travel agency Exoticca urges us to live more with latest ad
Created by Barcelona-based agency &Rosàs, online travel agent Exoticca’s new campaign sees a near-death experience spark a desire to take control and live life to the fullest. Titled What a Time to be Alive, we see the protagonist dodge a falling plant pot and decide to become “the director of his life”. Adopting a film trailer format, we then see...
Vintage Books celebrates the 1920s in latest series
While the 2020s might not be off to a roaring start, perhaps we can take solace in looking back to the 1920s instead, which is exactly what Vintage Books’ latest series does. The Vintage Deco series consists of nine novels that bring to life the 1920s, 100 years on. Picking up on the opulence and optimism of the era, it’s...
Arsenal celebrates its legacy and future with new stadium artworks
For the last 12 years, the Emirates Stadium in north London has been wrapped with images of iconic players from Arsenal’s past. Many of those familiar faces will still adorn the building’s exterior, but in an altogether different – and far more individual – style, as the club reveals a new suite of artworks to wrap the stadium. The timing...
Vince Frost’s lessons on running a design business
Almost two decades since moving to the other side of the world, Frost*collective’s founder reflects on why he had to radically redesign his business in order to transform his life...
Stream while you stream with Channel 4’s portable pee device
Comedy fans won’t even have to worry about getting up for a pee while watching, according to the film, which advertises a fictional portable urinal (as well as the broadcaster’s many streamable box sets). There’s scrolling type and swishy video transitions aplenty in the ad, created to send-up shopping channels and the kinds of low-budget adverts that litter daytime TV...
Why brands underestimate the power of sonic branding at their peril
Music and sonic branding are the glue that can connect a brand across a multitude of channels. Which is why, says MassiveMusic’s Paul Reynolds, it pays to bring in the music experts at the very beginning of a project...
A lonely troll does a spot of interior design in Ikea Canada’s new ad
Nick Ball directs the two-minute film, which was created by ad agency Rethink Canada. It takes place in a world where trolls are not only real, they’re curmudgeonly toll collectors that spend their lives under bridges, waiting to charge passing cars. The ad makes it clear that the relationship between the troll and the locals is a fractious one, but...
The eyebrows have it in a new campaign from McDonald’s
Leo Burnett’s latest ad campaign for McDonald’s sees the brand’s iconic golden arches logo take centre stage, as a group of office workers join a stampede to the fast food store, instigated by just a post-it note and some knowing looks. There is no food or restaurant shots in sight in the spot, which instead aims to start a new...
How Who Gives a Crap built its brand by tackling taboos
Who Gives A Crap’s distinctive patterned wraps make it a loo roll that people want to show off. Here we examine how it became a brand with ‘purpose’ before the term’s current ubiquity...
Selfridges has launched a new season of illustrated windows
Work will appear in the windows of shops in Birmingham, Manchester and London, as part of the Selfridges Celebrates initiative – which marks major calendar events such as Valentine’s Day. The store has focused exclusively on 2D illustration, commissioning Angela Kirkwood, Paulina Almira, Brindha Kumar, Lena Yokoyama, and John Booth – whose window installations feature a set of giant… Source...
Sawai is a rum brand inspired by the history of tea
Chai has a long and illustrious history among Indian and South Asian communities. Less well known are the similarities between the spices traditionally used in the tea and those associated with spiced rums. Sawai is a new alcohol brand that draws on those similarities in the form of its chai-spiced rum. Infused with botanicals including cinnamon, clove, star anise and...