The ad agency Creature London was recently acquired by Dutch group Candid. Here, CEO Dan Cullen-Shute gives a frank, funny and insightful account of what the team at the agency learned during the process...
What constitutes success?
We are hardwired to seek success in our careers, but what does it actually look like, and by what measure do you define it in your work?...
Caterina Bianchini on why it pays to stay nimble
Caterina Bianchini launched Studio Nari two years ago with a determination to bring more art into graphic design and to treat her teams with respect...
Nice and Serious rebrands zero waste supermarket Good Club as Dizzie
Zero waste online supermarket Good Club has rebranded to Dizzie with the help of creative agency Nice and Serious. Founded in 2019, the retailer specialises in ethical and sustainable groceries, offering customers an easy way to minimise the impact of their purchases. As Good Club has grown and its ambitions have changed, the team commissioned Nice and Serious to find...
Ikea Norway promises to buy back unwanted furniture from customers
Following the Trash Collection 2021, a campaign and initiative that spotlighted Ikea furniture which had been salvaged from the rubbish and re-sold at its second-hand stores, the Swedish retailer has announced the launch of the Life Collection 2022. In a similar spirit to last year’s initiative, this one attempts to save and repurpose old furniture that is no longer needed....
When is the right time to rebrand?
One of the toughest questions for everyone responsible for ‘the brand’, deciding when to rebrand is a delicate balancing act, says Coley Porter Bell ECD James Ramsden...
Molly Hawkins on building musical worlds
Creative director to one of the world’s biggest pop stars, Harry Styles, Molly Hawkins’ career has been forged out of building human connections, taking risks, and a commitment to the creative process...
Photofusion’s new show reveals the forgotten residents of a Norfolk town
Photofusion, a photography centre and gallery in London’s Brixton that supports emerging and mid-career artists, is currently hosting an exhibition of work by British photographer Jim A Mortram. Composed of images from his ongoing series Small Town Inertia, the show delves into over a decade worth of photographs taken by Mortram in his home of Dereham. Situated in Norfolk, the...
New branding for Gyroscope hopes to make crypto less daunting
Stability is in the name for Gyroscope, a new cryptocurrency developed by FTL Labs. Much like the device that serves as its namesake, this new ‘stablecoin’ promises to be less susceptible to environmental changes than its predecessors. Gyroscope is being marketed as the answer to the convoluted and confusing world of decentralised finance (DeFi). But with many of us already...
Behind the scenes of Don’t Hug Me I’m Scared
As the cult online series airs on Channel 4, two of its creators discuss how they did it, which puppets are the worst to work with, and using «innate dread» as inspiration...
Why Creativity Matters: How to build a successful in-house team
For the second talk in the Why Creativity Matters series we are looking at what a great in-house team looks like. While once a novelty, it has now become standard practice for brands to have in-house creative and design teams. But how do you structure these teams to benefit businesses the most? We will tackle this question, as well as...
Stephen Mai on shaking up the media landscape
From heading up marketing at Vice and Ladbible to recently founding his own media brand, Woo, Stephen Mai has made a name for himself by subverting industry norms...