creativereview

Remembering Dan Wieden

“I’m an old hippie, a wayward child. We never expected to be this successful.” This was Dan Wieden in 2012, reflecting on 30 years of Wieden + Kennedy, the agency network that he co-founded with David Kennedy in 1982, on April Fool’s Day. The irreverent, slightly cheeky choice of April 1 as a founding day set a precedent for the...

creativereview

Good Reads: MacGuffin magazine explores the lives of “things”

Based out of the Netherlands, MacGuffin magazine was born as a platform for fans of inspiring, personal, unexpected, familiar or utterly disregarded ‘things’. The independent publication’s founders and editors, Kirsten Algera and Ernst van de Hoeven, both work in the design world, and at the time of starting the magazine felt that the industry was too heavily focussed on the...

creativereview

R/GA brands MOCA, a new home for Chinese Australian stories

In Australia in 2020, one in five Chinese Australians reported being victims of anti-Asian abuse ( Lowy Institute). Following a long history of biased media coverage, negative immigration policies and, more recently, blame for Covid being directed at China, this community was under unprecedented pressure. The Museum of Chinese in Australia (MOCA) hopes to combat this by giving a platform...

creativereview

New branding for The Other Art Fair draws on its subversive approach

The Other Art Fair (TOAF) is, as the name would suggest, not your typical art fair. Founded by a group of “creative thinkers, game changers and pleasure seekers”, it looks to subvert art world conventions by making art accessible, inclusive, and affordable. Each year, it takes place in various cities around the world, including London, Sydney, Los Angeles and Toronto…...

creativereview

The Olympic brand gets a refresh

Every four years, the world watches on as the next host country of the Olympic Games is announced. The anticipation surrounding that announcement is closely followed by the reveal of the design identity for each Games – an occasion that gets designers talking as much as the general public. The design heritage for the Olympic Games is so illustrious that...