Last year, M&S brought its Percy Pig mascot to life in animated form for the first time, showcasing him alongside Dawn French who starred as a fairy ornament in the retailer’s Christmas ad campaign. Percy Pig, which was voiced by actor Tom Holland, is nowhere to be seen this time around, however. Fairy is back though, and she’s joined by...
Shelter’s new film has a heart-wrenching twist
The homelessness charity’s new film sets out to expose the grim reality of the UK’s 119,500 children who’ll wake up on Christmas Day in bleak, temporary accommodation. However that’s not immediately made obvious to viewers. Brave Face opens on Jayden, practicing his best smile in the mirror, and deploying it in response to the day-to-day hardships of school, including no...
Rottingdean Bazaar and Annie Collinge create new Dry Cleaning album artwork
When south London-based band Dry Cleaning’s Scratchcard Lanyard video emerged in 2020, it soon became one of the standout songs (and videos) of the whole year; combining deadpan vocal delivery, a teeny tiny disco ball (indeed, a whole teeny tiny disco), lyrics lifted wholesale from Tampax ad slogans, and a surreal-leaning aesthetic that dances beautifully on the line between smart...
Creative Review’s Annual Awards 2023 are now open for entries
Now in its 20th year, Creative Review’s Annual Awards celebrates the best commercial creative work across a wide range of disciplines – advertising, design, digital, music, film and TV, and gaming. Each year we enlist an esteemed panel of judges to examine the entries and determine what’s been the most powerful, innovative, beautiful and effective examples of creativity from the...
Why are digital products so complicated?
Digital apps and products are essential to our lives now – whether it’s how we do banking, socialise, or entertain ourselves. Yet sometimes getting what you want from them can be really hard work. So for this latest edition of Creativity Sucks! – CR’s new podcast series that examines some of the challenges and annoyances of the commercial creative industry...
Monzo reveals cheery brand refresh
Launched in 2015, Monzo is heralded for breaking the curse of dry, corporate brands in the personal banking sector. Its uplifting colours, down-to-earth voice and intuitive experience marked a clean break with the traditional banks, winning over a generation of millennials and beyond. A raft of challenger banks joined Monzo’s ranks in the 2010s, and more recently, personal finance brands...
How creativity is helping small food businesses to survive
Politicians, developers and the pandemic are driving food stalls, markets and other small businesses to the brink. We look at how creatives are protecting and uplifting them...
Introducing the winners of the World Illustration Awards 2022
There has arguably never been a more challenging time to make it in the world of illustration. With fierce competition among the constant stream of fresh talent, industry accolades can go a long way in helping illustrators stand out from the crowd and make a living out of their practice. Celebrating great talent is exactly what the Association of Illustrators...
How London’s Asian food scene is using design to stand out
After living in the UK for more than 20 years, Filipino-born, CPB London head of design June Frangue has observed how ESEA London restaurants have embraced mouth-watering designs in recent years. Here he picks eight of his favourites...
The poetry of Palace’s product copy
Product copy and ecommerce texts aren’t known for being particularly sexy, but from time to time, amongst the rubble, real gems can be found. Take online record store Boomkat, which has editorialised its product pages, transforming space often used for cut-and-paste artist bios and album summaries into insightful reviews. Or there’s Palace, the irreverent skateboarding brand… Source...
Vintage billheads inspired Mucca’s bevelled branding for the Tin Building
The Tin Building in New York is home to an impressive set of businesses, including 12 restaurants, four bars and three markets, all located in what was once the Fulton Fish Market. Mucca recalls the area’s history in brilliant detail, describing it as “a bustling commercial hub full of salty characters, wise guys, and chefs looking for the freshest catch”....
PepsiCo’s Mauro Porcini: “The world needs design thinking”
As he releases his new book, PepsiCo’s chief design officer discusses how his career has evolved hand in hand with his human-centred philosophy – and why people shouldn’t dismiss design thinking as a buzzword...