There is definitely no one-size-fits-all for in-house teams, but here are some principles for success to draw on, put together by the In-House Agency Leaders Club...
New video for Thom Draft is a dark tale of smartphone culture
The video centres on a teenage girl who, following a miserable bullying incident – all livestreamed on social media, natch – discovers she has a bizarre super power, which then leads to a life of fame. To make it feel authentic, the entire story had to be shot on smartphones. “There were no fancy cameras, no film crew, no cheating,”...
CR’s pick of the Super Bowl ads 2023
Judging by the ads at this year’s Super Bowl, serious times call for unserious advertising. While the overriding trend in marketing for the past few years has been grand gestures around purpose and how brands make the world a better place, this has been replaced at this year’s game with celebrity hi-jinks and a heavy dose of nostalgia. The Super...
How creativity can elevate Indigenous Australian voices
CR speaks to the founders of We Are Warriors, the first Australian platform of its kind created to celebrate “Blak excellence and the next generation” ...
American football explained in this illustrated card deck
The Super Bowl has become a global event that reaches far beyond its US birthplace, but there are still plenty of new fans around the world who tune in without quite grasping the ins and outs of American football. Two creatives have set out to illuminate audiences about the rules, moves, and positions seen in the game with a digital...
Ikea addresses inflation in new print and poster campaign
The campaign arrives as brands across the globe wrestle with how to address inflation, and how much of their rising costs they can pass onto customers. Tone of voice can be vital during straitened times, as we discussed in a recent interview with Reed Words’ Orlaith Wood, who advised that brands shouldn’t ignore the situation its customers are in: “When...
Turning toxic particles into pencils
According to research by the World Health Organisation, a shocking 98% of Indian schoolchildren breathe toxic air, both outside but also within classrooms. Air pollution impacts neurodevelopment and cognitive ability and can trigger asthma, and childhood cancer. To raise awareness of this issue, nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a clean air… Source...
Does Burberry’s redesign signal a new chapter for ‘British’ symbolism?
When Burberry revealed its new branding on February 6, there was an audible sigh of relief from both the graphic design community and the fashion world. That’s not to say Peter Saville’s previous visual identity for the luxury house was particularly disliked; nor do people necessarily appreciate the constant flip-flopping between logos every time a new creative director comes in....
Inside The Wire’s “anti-fashion” redesign
We speak to publisher Tony Herrington and new art director Guillaume Chuard about the magazine’s no-frills layout and visual identity...
Depositphotos names seven powerful concepts driving creative trends in 2023
The world is rapidly changing, influencing how customers act and buy. Staying updated on these global contexts is a tough task for brands, as it requires them to constantly follow what’s happening in culture, fashion, ecology, politics and the economy. In its trends forecast for this year, titled Creative Trends 2023: Ready to Escape?, Depositphotos has distilled its creative insights...
Paris 2024 Olympics reveals the next phase of its visual identity
In 2019, the logo and visual identity for Paris 2024 was launched. The logo combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – with an image of Marianne, a female figure representing the French Republic. For the first time the logo will be the same for both the Olympic and Paralympic Games....
Behind Eurovision 2023’s “brutally simple” branding
Pop art, festival posters, and the collective experience of music all informed the 2023 Eurovision branding, created by Superunion and Starlight Creative. We examine this year’s radical new look...