How the VFX industry will thrive post-Covid

The pandemic has forced creative businesses of all kinds to totally rethink their working model: a baptism by fire that has put a new hybrid-working future to the test. When it comes to creating entertainment content, studios packed with state-of-the-art kit with eye-watering processing power suddenly had to decamp and operate remotely – without breaking stride. “Just because we’re in...

Nomad’s identity looks to the future of classical music

Brighton-based branding studio Baxter & Bailey has led the visual identity, creative direction, packaging and motion design for Nomad, a new contemporary classical music imprint launched by Galya Bisengalieva. The Kazakh-British violinist and leader of the London Contemporary Orchestra founded the label as a space for pushing the boundaries of contemporary classical music by weaving in technology, electronic elements and...

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The joy of friction

Most brands are on a mission to create customer experiences that are as simple and smooth as possible. Yet, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a bit of friction is a good thing The post The joy of friction appeared first on Creative Review....