Too often, brand guidelines become a straitjacket for brands, says Harbour creative partner Grant Parker. Here he explains how thinking about them differently can benefit brands in a complex world...
How to build better work environments for new creatives
Marc Lewis, dean of London’s School of Communication Arts 2.0, discusses why a more thoughtful, empathetic approach – and more present CDs and ECDs – are critical for supporting industry newcomers...
Cadbury’s subtle new spot focuses on generosity
Created by VCCP London, the new film for Dairy Milk focuses on an exchange between a father and daughter. Set in a garage where the daughter is doing the nightshift and her dad is filling up his car, the spot uses few words to express a loving, if seemingly slightly complex, relationship. We might be a long way away from...
Center Parcs Europe’s rebrand goes back to nature
The green bird and blue type that were the focal point of the holiday brand’s previous identity have been replaced with a softer colour palette and a tree-shaped symbol that DesignStudio says harks back to the company’s mission of reconnecting guests with nature. Center Parcs Europe has 29 holiday destinations across mainland Europe, including Parcs in the Netherlands, France, Germany...
We’ve extended the deadline for our Annual Awards
Creative Review’s Annual Awards are back for 2023 and, like every year, are celebrating some of the best examples of commercial creativity. Our awards cover a range of disciplines, spanning everything from big rebrands and ad campaigns through to music videos, websites, apps, title design, PR, and the list goes on. Our judges assess entries to find the most powerful,...
What would David Abbott do?
David Abbott may have retired from advertising in 1998, but fresh from producing a new podcast series about the legendary adman, Ben Kay explains why his work is as relevant today as it ever was...
Cooking steals the show in Gousto’s new campaign
The witty new campaign is centred around a TV spot which aired in the UK over the Christmas break, and sees characters in a period drama distracted by scenes in a kitchen where a Gousto meal is being prepared. All the typical period drama tropes are on display, including a pair of star-crossed lovers who are pursued by an over-bearing...
An eye-catching new look for Hong Kong food destination Basehall
Since opening in 2020, Basehall has become a hotspot for hungry Hong Kong residents and visitors. So much so that parent company, HongKongLand Properties, recently unveiled a second, larger site in the same building which brings together 13 independent food and drink concepts. To coincide with its opening, London-based studio Otherway was tasked with rethinking what an East Asian food...
Natalie Lam on looking beyond cultural stereotypes
Publicis Groupe’s CCO of APAC, Africa and the Middle East discusses how non-profit projects give an impression of countries and cultures that falls short of reality...
Why the agency model needs to adapt for challenging times
As BBC Creative’s Tim Jones and James Cross join forces with Chapter MD Alastair Marchant on new agency Meanwhile, they discuss how in-house life prepared them for launching a business during a recession...
Step inside the fantasy world of Frank Frazetta
The Fantastic Worlds of Frank Frazetta re-assesses the artist’s influence on visual culture in the wake of his ever-increasing popularity (the publisher’s press release points out that his Egyptian Queen painting broke records in 2019, when it sold for $5.4m). Known for his contributions to fantasy and science fiction magazines of the 50s and 60s, as well as his portrayal...
Astrid Stavro on why she’s never had a career plan
Six months into her role as vice president creative director at Collins, the former Pentagram partner talks to us about why it’s good to be uncomfortable...