We hear how the brand is bringing more of its creative capabilities in-house, and why content has been part of its DNA since the halcyon days of the Ikea Catalogue...
7UP doubles down on zingy palette in new design identity
7UP has unveiled a new visual identity, packaging, and positioning in its first major design overhaul in seven years. The redesign is the product of 7UP’s new ‘UPliftment’ brand strategy, which promises to “offer light relief from the mundanities of daily life”, according to parent company PepsiCo. The 7UP green has been carried through to the new identity, with “added...
Netflix releases updated graphic toolkit created by Koto
Following on from Netflix’s superbowl ad that promises to show more EVs in its programmes to normalise them, the streaming platform has now released an updated graphic toolkit that connects iconography, typography and illustration. Created by Koto, the team built on the existing system but wanted to steer clear of the “over-saturated, over-done, one-dimensional” approach often seen in the tech...
Jamie Edler on finding himself through illustration
The illustrator speaks to CR about how his style has evolved over the years and about making a statement in his own way through his work...
Homa’s rebrand envisions the future of mobile game development
Ragged Edge, the agency behind some of the more exciting rebrands of recent years — including Papier and Monzo — has finally branched into the creatively fertile world of gaming. Working with Homa, a Paris-based gaming technology lab, the agency has built an identity that hopes to make its client the go-to for any aspiring game creators looking to take...
Rod Sobral on why in-housing doesn’t compromise creativity
The global CCO at Oliver – the agency that runs agencies for brands – talks to us about the unstoppable rise of in-housing and why it doesn’t mark the end of creative agencies...
Pentagram on designing Prime Video’s new branding
Pentagram partner Emily Oberman talks to CR about the brand refresh for Amazon’s streaming service, which is designed to feel «charmingly nerdy»...
How new wayfinding is helping Tacoma Arts Live rediscover its purpose
The performing arts sector has been forced to adapt or die in recent years. Facing increasing financial pressures, only exacerbated by the pandemic, a whole raft of venues are refreshing their image in order to attract new audiences. One of Washington state’s largest performing arts centres, Tacoma Arts Live, is no exception to this trend. But its recent move to...
Claude d’Avoine on getting to grips with a brand’s DNA
Frieze’s head of design talks to CR about how working in-house helps him get to the heart of a brand and align its creative output...
How Duolingo created its in-house animation ‘engine’
Acquiring Detroit studio Gunner has revolutionised how the language learning app approaches animation. Duolingo tells CR why bringing the business in-house was the right decision...
A titillating look at the history of men’s magazines
A series of books published by Taschen approaches men’s magazines with a historical lens and also tracks the wider societal changes alongside their evolution. We talk to the series author about the value in examining this history...
Manual unveils a ‘dancing’ logo for Louisa Parris
Louisa Parris’ branding is yet another nail in the coffin for the ‘blandification’ of fashion labels, many of whom have, in recent years, embraced stripped back versions of historic logos and symbols. The new identity, as well as Burberry’s recent update, suggest that the tide is definitely on the turn. Tom Crabtree, creative director at Manual, says the main focus...