Panóptico de Actualidad Gráfica y Visual
Coming in at over two minutes long, Tyler, the Creator’s track – which was made especially for the spot – marks out the vibe for the whole ad, with characters shown taking a sip of Coke before finding themselves compelled to move their body. The emphasis is on the simple pleasure of a Coke and marks a change in direction...
We speak to three illustrators and an art director about the benefits of using gifs over traditional illustration for editorial commissions The post The rise of the editorial gif appeared first on Creative Review....
Designer and art director Helen Rabbitte creates designs that blend fluid forms with structured layouts, drawing on aesthetics and motifs from the 80s and 90s. Her work features soothing colour schemes, with palettes akin to calming blue skies that transition into warm sunset tones. Working under the moniker Hello Rabbit, her clients include music labels such as Universal Music, Warner...
The Yolt app helps people manage their money, bringing bank accounts and credit cards into one place, and offers prompts and challenges for users to start saving. To emphasise the way the app can “help the human brain take back control”, Uncommon has created a neon pink and green lizard mascot – who represents the pesky lizard brain responsible for...
The campaign, by MPC Creative, lets viewers in on a secret – seen through the eyes of pro rider Lucien Clarke – that there’s actually a pub hiding behind the Palace London store. At first glance, it’s a traditional London boozer with its ancient, grubby carpet and beer-swilling punters, but a closer look reveals a surprise. Bottles, mats and taps...
With audiences increasingly turning to their phones and tablets for entertainment in lockdown, in-app advertising is booming. Yet it is often creatively uninspiring and annoying – why? Emily Gosling investigates The post A look inside in-app advertising appeared first on Creative Review....
As Ghetts releases new album Conflict of Interest, we speak to the rapper, along with creative director Nathan Tettey and animator Ruffmercy, about adapting and innovating amid the uncertainty of the pandemic The post Ghetts on creating an album campaign during Covid appeared first on Creative Review....
The posters are the latest in a long running series of ads from McDonald’s that have taken a simple, minimalist approach, making clever visual use of its iconic branding or its products to send a message to its audience. In this set of images, one half of the golden arches logo is shown beaming into homes, with the simple statement...
Apps have gone from digital curiosities to big business, and the market has never been more competitive. Calm creative director Andrew Schapiro tells CR how great design, user feedback and a sprinkling of ‘whimsy’ is key to the company’s success The post How Calm created a billion dollar wellness app appeared first on Creative Review....
Gold discovered Dvir’s work via Vimeo, and says she was “instantly obsessed” with the director’s mix of surrealism and humour. Thought Bubbles explores the feeling of being unable to reach a loved one, and this sensation underpin’s Dvir’s animation. “My concept behind the music video revolved around a character that is present in her absence, and characters based on Teddi...
Fresh from releasing her debut album, we speak to Arlo Parks and regular collaborator Molly Burdett about creating considered music videos and the value of nurturing the artist-creative relationship The post The art of Arlo Parks appeared first on Creative Review....
Digital platforms designed to hijack attention and bloated with features are doing little for people’s collective wellbeing, but is it too late to embrace a more simple, human approach? The post Is it time for a radical simplification of digital design? appeared first on Creative Review....
