It takes over 30 seconds before you first glimpse a car in this new F1 ad. Instead, tension is built by focusing on close ups of fans, drivers and pit crews’ reactions as they are shown watching the sport. The core emotion on show is a kind of agony, which sits at odds with the new tagline for the season,...
A sleek new look for New Holland Brewing Co
The New York arm of global agency Design Bridge has created a new identity system and packaging design for New Holland Brewing Co. The brewery and beer brand is based in Michigan, specifically a small city called Holland, which some locals affectionately refer to as New Holland after the beer, as the agency found during a trip. The new identity...
The In-House Life: Ed Morris, AB InBev
In the latest article in our series exploring how working life differs for creatives at in-house agencies, we hear from Ed Morris, ECD at draftLine Europe, the in-house agency for brewer AB InBev The post The In-House Life: Ed Morris, AB InBev appeared first on Creative Review....
Morcos Key’s community-based approach to design
The Brooklyn studio examines ideas around community and identity through its design practice. We talk to founders Wael Morcos and Jon Key about finding their way in New York, the role of identity in their work and the Arabic type renaissance The post Morcos Key’s community-based approach to design appeared first on Creative Review....
JR explores the concept of age in new children’s book
Back in 2011, French artist JR launched his Inside Out project, inspired by his series of large-scale portraits that are pasted in the street. To allow members of the public to do their own pastings, they are encouraged to send in a portrait, shot in black and white, which is then printed in large format and sent back to them...
JR explores the concept of age in new children’s book
Back in 2011, French artist JR launched his Inside Out project, inspired by his series of large-scale portraits that are pasted in the street. To allow members of the public to do their own pastings, they are encouraged to send in a portrait, shot in black and white, which is then printed in large format and sent back to them...
Motion designer Nina-Lou Giachetti describes her creative process
Nina-Lou Giachetti is one of those creatives who works across several disciplines to create projects that are uniquely her own. Despite growing up on a remote farm in Brittany, France, Giachetti’s parents were heavily into art and gave her a solid cultural base. “I also experimented with a lot of art forms during my childhood, and I always knew I...
Jazz Grant’s collage art is a patchwork of history and emotion
There is an inherent nostalgia to Jazz Grant’s work, which has resonated with audiences and globally renowned clients at a time when the world has been forced to retreat indoors. For creatives as much as anyone else, the past year has presented an occasion to comb through materials and memories, whether archives of work or old home videos and photos....
Jazz Grant’s collage art is a patchwork of history and emotion
There is an inherent nostalgia to Jazz Grant’s work, which has resonated with audiences and globally renowned clients at a time when the world has been forced to retreat indoors. For creatives as much as anyone else, the past year has presented an occasion to comb through materials and memories, whether archives of work or old home videos and photos....
Jazz Grant’s collage art is a patchwork of history and emotion
There is an inherent nostalgia to Jazz Grant’s work, which has resonated with audiences and globally renowned clients at a time when the world has been forced to retreat indoors. For creatives as much as anyone else, the past year has presented an occasion to comb through materials and memories, whether archives of work or old home videos and photos....
Rachel Seidu’s photography captures what she sees around her
Rachel Seidu’s first introduction to photography happened at her local church when she was about 16 years old. They wanted volunteers to take pictures, but the training was minimal. “We were trained to click the shutter, just that, we weren’t taught to understand the camera or anything,” she says. “But since then I started telling all my friends I was...
Eichhof goes minimal in new visual identity
Now owned by Heineken, Eichhof has been brewing beer in the Swiss city of Lucerne for over 185 years, and still has strong links with its home region. Heineken tasked Pearlfisher with evolving the Eichhof brand and its 13 different varieties for a global market. “Eichhof is legendary in the Central Switzerland region but its current aesthetic was inconsistent and...








